INFLUENCE OF EXPERIENTIAL MARKETING AND EXPERIENTIAL VALUE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: AN APPLICATION ON NOSTALGIC AND FAST FOOD RESTAURANTS

by Ercan KESER, T. Şükrü YAPRAKLI
Published 2019

ANALYSIS OF THE RELATION BETWEEN GLOBAL CONSUMER CULTURE AND MATERIALISM

by Ercan KESER, T. Şükrü YAPRAKLI
Published 2019

THE EFFECTS OF CONSUMER INNOVATIVENESS AND EXTENDED TECHNOLOGY ACCEPTANCE MODEL ON ADOPTION E-CRM SERVICES WHICH APPLIED TO BANKING SECTOR

by Enes Emre BAŞAR, Şükrü YAPRAKLI
Published 2019

DETERMINING THE PRIORITIES OF MARKETING MIX ELEMENTS IN BANKING SECTOR: THE CASE OF ERZURUM

by Hamit ERDAL, Tevfik Şükrü YAPRAKLI
Published 2019

THE IMPACT OF ONLINE CUSTOMER EXPERIENCE ON TRUST: A RESEARCH ON CONSUMER SHOPPING ONLINE

by Gülizar AKKUŞ, T. Şükrü YAPRAKLI, Çetin AKKUŞ
Published 2019