Casos prácticos de marketing /
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| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | Spanish French |
| Publié: |
Madrid :
McGraw-Hill,
1995.
|
| Édition: | 1a ed. en español. |
| Sujets: | |
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| 100 | 1 | |a Lambin, Jean-Jacques, |d 1933- |9 22804 | |
| 240 | 0 | 0 | |a Problemes de marketing. |l Español. |
| 245 | 1 | 0 | |a Casos prácticos de marketing / |c Jean-Jacques Lambin ; traducción y adaptación técnica, Nora Lado, Jaime Rivera. |
| 250 | |a 1a ed. en español. | ||
| 260 | |a Madrid : |b McGraw-Hill, |c 1995. | ||
| 300 | |a xix, 427 p. : |b il. ; |c 24 cm. | ||
| 500 | |a Traducción de: Problemes de marketing: 20 études de cas, 1st ed., c1994. | ||
| 500 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Marketing |v Case studies. |9 22805 | |
| 650 | 4 | |a Mercadotecnia |v Estudio de casos. |9 22806 | |
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