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|---|---|---|---|
| 001 | tec01213630x | ||
| 003 | MX-MoT | ||
| 008 | 090421s2007 mx m 001 0 spa | ||
| 020 | |a 9789681859091 | ||
| 040 | |a I8M |b spa |c I8M | ||
| 041 | |a spa |h eng | ||
| 050 | 4 | |a HF5415.2 |b .A1418 2007 | |
| 082 | |a 658.83 A111i 2007 | ||
| 100 | 1 | |a Aaker, David A. |9 9115 | |
| 240 | 0 | 0 | |a Marketing research. |l Español. |
| 245 | 1 | 0 | |a Investigación de mercados / |c David A. Aaker, V. Kumar, George S. Day. |
| 250 | |a 4a ed. | ||
| 260 | |a México : |b Limusa, |c 2007. | ||
| 300 | |a xiv, 776 p. : |b il. ; |c 28 cm. | ||
| 500 | |a Traducción de: Marketing research. | ||
| 500 | |a Publicado en diferentes reimpresiones. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 650 | 4 | |a Investigación de mercado. |9 7778 | |
| 650 | 4 | |a Mercadotecnia. |9 7779 | |
| 700 | 1 | |a Kumar V. |9 22973 | |
| 700 | 1 | |a Day, George S. |9 9116 | |
| 907 | |b 1213630x | ||
| 942 | |2 ddc |c LIBRO | ||
| 980 | |a OCLC | ||
| 999 | |c 12535 |d 12535 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_830000000000000_A111I_2007 |7 0 |8 CC |9 22605 |a BC |b BC |d 2019-09-27 |e compra |l 0 |o 658.83 A111i 2007 |p 00019160 |r 2019-09-27 |w 2019-09-27 |y LIBRO | ||