Tourism in Central America and the Dominican Republic in the face of digital technologies: Challenges and opportunities for MSMEs
Tourism micro, small and medium-sized enterprises (MSMEs) recognize the importance of digital tools to attract tourists, showcase the company and sell products and services. However, they make basic use of these tools to communicate and promote the company, missing opportunities to improve their com...
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2021
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oai-11362-470712021-09-13T19:14:32Z Tourism in Central America and the Dominican Republic in the face of digital technologies: Challenges and opportunities for MSMEs Peralta, Leda TURISMO INNOVACIONES TECNOLOGICAS TECNOLOGIA DIGITAL PEQUEÑAS EMPRESAS EMPRESAS MEDIANAS INTERNET TECNOLOGIA DE LA INFORMACION TECNOLOGIA DE LAS COMUNICACIONES BANDA ANCHA COMERCIO ELECTRONICO INCLUSION FINANCIERA GENERO ESTRATEGIA EMPRESARIAL FOMENTO DEL TURISMO TOURISM TECHNOLOGICAL INNOVATIONS DIGITAL TECHNOLOGY SMALL ENTERPRISES MEDIUM ENTERPRISES INTERNET INFORMATION TECHNOLOGY COMMUNICATION TECHNOLOGY BROADBAND ELECTRONIC COMMERCE FINANCIAL INCLUSION TOURISM DEVELOPMENT CORPORATE STRATEGIES GENDER Tourism micro, small and medium-sized enterprises (MSMEs) recognize the importance of digital tools to attract tourists, showcase the company and sell products and services. However, they make basic use of these tools to communicate and promote the company, missing opportunities to improve their competitiveness, productivity and sustainability. This study analyses the state of the digital transformation of tourism MSMEs in the member States of the Central American Integration System (SICA), both their internal capacities and external conditions that affect their ability to innovate. The study follows a cross-cutting gender analysis and describes the innovation capacity of rural tourism companies. Abstract .-- Introduction .-- Chapter I. The setting for a digital transformation .-- Chapter II. The transformation of tourism .-- Chapter III. Tourism micro, small and medium-sized enterprises in the digital revolution .-- Chapter IV. Electronic commerce in tourism MSMEs .-- Chapter V. Final considerations. 2021-07-15T20:21:16Z 2021-07-15T20:21:16Z 2021-07-15 Texto Documento Completo https://hdl.handle.net/11362/47071 LC/MEX/TS.2021/10 en .pdf application/pdf REPUBLICA DOMINICANA DOMINICAN REPUBLIC ECLAC |
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Cepal |
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Cepal |
| language |
English |
| topic |
TURISMO INNOVACIONES TECNOLOGICAS TECNOLOGIA DIGITAL PEQUEÑAS EMPRESAS EMPRESAS MEDIANAS INTERNET TECNOLOGIA DE LA INFORMACION TECNOLOGIA DE LAS COMUNICACIONES BANDA ANCHA COMERCIO ELECTRONICO INCLUSION FINANCIERA GENERO ESTRATEGIA EMPRESARIAL FOMENTO DEL TURISMO TOURISM TECHNOLOGICAL INNOVATIONS DIGITAL TECHNOLOGY SMALL ENTERPRISES MEDIUM ENTERPRISES INTERNET INFORMATION TECHNOLOGY COMMUNICATION TECHNOLOGY BROADBAND ELECTRONIC COMMERCE FINANCIAL INCLUSION TOURISM DEVELOPMENT CORPORATE STRATEGIES GENDER |
| spellingShingle |
TURISMO INNOVACIONES TECNOLOGICAS TECNOLOGIA DIGITAL PEQUEÑAS EMPRESAS EMPRESAS MEDIANAS INTERNET TECNOLOGIA DE LA INFORMACION TECNOLOGIA DE LAS COMUNICACIONES BANDA ANCHA COMERCIO ELECTRONICO INCLUSION FINANCIERA GENERO ESTRATEGIA EMPRESARIAL FOMENTO DEL TURISMO TOURISM TECHNOLOGICAL INNOVATIONS DIGITAL TECHNOLOGY SMALL ENTERPRISES MEDIUM ENTERPRISES INTERNET INFORMATION TECHNOLOGY COMMUNICATION TECHNOLOGY BROADBAND ELECTRONIC COMMERCE FINANCIAL INCLUSION TOURISM DEVELOPMENT CORPORATE STRATEGIES GENDER Peralta, Leda Tourism in Central America and the Dominican Republic in the face of digital technologies: Challenges and opportunities for MSMEs |
| description |
Tourism micro, small and medium-sized enterprises (MSMEs) recognize the importance of digital tools to attract tourists, showcase the company and sell products and services. However, they make basic use of these tools to communicate and promote the company, missing opportunities to improve their competitiveness, productivity and sustainability. This study analyses the state of the digital transformation of tourism MSMEs in the member States of the Central American Integration System (SICA), both their internal capacities and external conditions that affect their ability to innovate. The study follows a cross-cutting gender analysis and describes the innovation capacity of rural tourism companies. |
| format |
Texto |
| author |
Peralta, Leda |
| author_facet |
Peralta, Leda |
| author_sort |
Peralta, Leda |
| title |
Tourism in Central America and the Dominican Republic in the face of digital technologies: Challenges and opportunities for MSMEs |
| title_short |
Tourism in Central America and the Dominican Republic in the face of digital technologies: Challenges and opportunities for MSMEs |
| title_full |
Tourism in Central America and the Dominican Republic in the face of digital technologies: Challenges and opportunities for MSMEs |
| title_fullStr |
Tourism in Central America and the Dominican Republic in the face of digital technologies: Challenges and opportunities for MSMEs |
| title_full_unstemmed |
Tourism in Central America and the Dominican Republic in the face of digital technologies: Challenges and opportunities for MSMEs |
| title_sort |
tourism in central america and the dominican republic in the face of digital technologies: challenges and opportunities for msmes |
| publisher |
ECLAC |
| publishDate |
2021 |
| url |
https://hdl.handle.net/11362/47071 |
| work_keys_str_mv |
AT peraltaleda tourismincentralamericaandthedominicanrepublicinthefaceofdigitaltechnologieschallengesandopportunitiesformsmes |
| _version_ |
1718441770668261376 |