Tourism in Central America and the Dominican Republic in the face of digital technologies: Challenges and opportunities for MSMEs
Tourism micro, small and medium-sized enterprises (MSMEs) recognize the importance of digital tools to attract tourists, showcase the company and sell products and services. However, they make basic use of these tools to communicate and promote the company, missing opportunities to improve their com...
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| Autor principal: | |
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
ECLAC
2021
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/11362/47071 |
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