Evaluación de la producción científica española sobre publicidad: (1971-2001)
The aim of this study is the evaluation of scientific literature on advertising in Spain during the period 1971-2001. We have initiated our study in 1971, this being the date of creation of the first Bachelor of Advertising in Spanish universities. The works selected for this study have been organiz...
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| Format: | text (thesis) |
| Langue: | spa |
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Universidad Complutense de Madrid (España)
2011
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| Accès en ligne: | https://dialnet.unirioja.es/servlet/oaites?codigo=21922 |
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