Omnichannel Retailing and Changing Habits in Consumer Shopping Behavior
The advance of the Internet and the emergence of new communication and distribution channels (mobile, social media, chats) and devices (tablets, smartphones, wearables) are changing consumers’ shopping habits and behavior, prompting retailers to develop new strategies. As a result, retailers have go...
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| Formato: | text (thesis) |
| Lenguaje: | spa |
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Universidad de La Rioja (España)
2019
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| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaites?codigo=232091 |
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