Engagement in video and audio narratives: contrasting self-report and physiological measures

Abstract Stories play a fundamental role in human culture. They provide a mechanism for sharing cultural identity, imparting knowledge, revealing beliefs, reinforcing social bonds and providing entertainment that is central to all human societies. Here we investigated the extent to which the deliver...

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Autores principales:	Daniel C. Richardson, Nicole K. Griffin, Lara Zaki, Auburn Stephenson, Jiachen Yan, Thomas Curry, Richard Noble, John Hogan, Jeremy I. Skipper, Joseph T. Devlin
Formato:	article
Lenguaje:	EN
Publicado:	Nature Portfolio 2020
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/0019f82ee0a045189ad4e71a95949710
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id	oai:doaj.org-article:0019f82ee0a045189ad4e71a95949710
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spelling	oai:doaj.org-article:0019f82ee0a045189ad4e71a959497102021-12-02T16:24:49ZEngagement in video and audio narratives: contrasting self-report and physiological measures10.1038/s41598-020-68253-22045-2322https://doaj.org/article/0019f82ee0a045189ad4e71a959497102020-07-01T00:00:00Zhttps://doi.org/10.1038/s41598-020-68253-2https://doaj.org/toc/2045-2322Abstract Stories play a fundamental role in human culture. They provide a mechanism for sharing cultural identity, imparting knowledge, revealing beliefs, reinforcing social bonds and providing entertainment that is central to all human societies. Here we investigated the extent to which the delivery medium of a story (audio or visual) affected self-reported and physiologically measured engagement with the narrative. Although participants self-reported greater involvement for watching video relative to listening to auditory scenes, stronger physiological responses were recorded for auditory stories. Sensors placed at their wrists showed higher and more variable heart rates, greater electrodermal activity, and even higher body temperatures. We interpret these findings as evidence that the stories were more cognitively and emotionally engaging at a physiological level when presented in an auditory format. This may be because listening to a story, rather than watching a video, is a more active process of co-creation, and that this imaginative process in the listener’s mind is detectable on the skin at their wrist.Daniel C. RichardsonNicole K. GriffinLara ZakiAuburn StephensonJiachen YanThomas CurryRichard NobleJohn HoganJeremy I. SkipperJoseph T. DevlinNature PortfolioarticleMedicineRScienceQENScientific Reports, Vol 10, Iss 1, Pp 1-8 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Daniel C. Richardson Nicole K. Griffin Lara Zaki Auburn Stephenson Jiachen Yan Thomas Curry Richard Noble John Hogan Jeremy I. Skipper Joseph T. Devlin Engagement in video and audio narratives: contrasting self-report and physiological measures
description	Abstract Stories play a fundamental role in human culture. They provide a mechanism for sharing cultural identity, imparting knowledge, revealing beliefs, reinforcing social bonds and providing entertainment that is central to all human societies. Here we investigated the extent to which the delivery medium of a story (audio or visual) affected self-reported and physiologically measured engagement with the narrative. Although participants self-reported greater involvement for watching video relative to listening to auditory scenes, stronger physiological responses were recorded for auditory stories. Sensors placed at their wrists showed higher and more variable heart rates, greater electrodermal activity, and even higher body temperatures. We interpret these findings as evidence that the stories were more cognitively and emotionally engaging at a physiological level when presented in an auditory format. This may be because listening to a story, rather than watching a video, is a more active process of co-creation, and that this imaginative process in the listener’s mind is detectable on the skin at their wrist.
format	article
author	Daniel C. Richardson Nicole K. Griffin Lara Zaki Auburn Stephenson Jiachen Yan Thomas Curry Richard Noble John Hogan Jeremy I. Skipper Joseph T. Devlin
author_facet	Daniel C. Richardson Nicole K. Griffin Lara Zaki Auburn Stephenson Jiachen Yan Thomas Curry Richard Noble John Hogan Jeremy I. Skipper Joseph T. Devlin
author_sort	Daniel C. Richardson
title	Engagement in video and audio narratives: contrasting self-report and physiological measures
title_short	Engagement in video and audio narratives: contrasting self-report and physiological measures
title_full	Engagement in video and audio narratives: contrasting self-report and physiological measures
title_fullStr	Engagement in video and audio narratives: contrasting self-report and physiological measures
title_full_unstemmed	Engagement in video and audio narratives: contrasting self-report and physiological measures
title_sort	engagement in video and audio narratives: contrasting self-report and physiological measures
publisher	Nature Portfolio
publishDate	2020
url	https://doaj.org/article/0019f82ee0a045189ad4e71a95949710
work_keys_str_mv	AT danielcrichardson engagementinvideoandaudionarrativescontrastingselfreportandphysiologicalmeasures AT nicolekgriffin engagementinvideoandaudionarrativescontrastingselfreportandphysiologicalmeasures AT larazaki engagementinvideoandaudionarrativescontrastingselfreportandphysiologicalmeasures AT auburnstephenson engagementinvideoandaudionarrativescontrastingselfreportandphysiologicalmeasures AT jiachenyan engagementinvideoandaudionarrativescontrastingselfreportandphysiologicalmeasures AT thomascurry engagementinvideoandaudionarrativescontrastingselfreportandphysiologicalmeasures AT richardnoble engagementinvideoandaudionarrativescontrastingselfreportandphysiologicalmeasures AT johnhogan engagementinvideoandaudionarrativescontrastingselfreportandphysiologicalmeasures AT jeremyiskipper engagementinvideoandaudionarrativescontrastingselfreportandphysiologicalmeasures AT josephtdevlin engagementinvideoandaudionarrativescontrastingselfreportandphysiologicalmeasures
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Engagement in video and audio narratives: contrasting self-report and physiological measures

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