Effects of Game Situation-Dependent Emotions on Sport Spectators’ Food Craving

This study sought to challenge prevalent accounts of emotional eating by exploring the effects of situation-dependent emotions on consumers’ food craving. Four specific game situations in the context of spectator sports, each corresponding to the four types of emotional coping (outcome-desire confli...

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Autor principal:	Yonghwan Chang
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	obesity uncontrolled eating affect emotional coping spectator sports Psychology BF1-990
Acceso en línea:	https://doaj.org/article/00c23e721a05468b8cc8542580990f77
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spelling	oai:doaj.org-article:00c23e721a05468b8cc8542580990f772021-11-18T08:20:07ZEffects of Game Situation-Dependent Emotions on Sport Spectators’ Food Craving1664-107810.3389/fpsyg.2021.724220https://doaj.org/article/00c23e721a05468b8cc8542580990f772021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.724220/fullhttps://doaj.org/toc/1664-1078This study sought to challenge prevalent accounts of emotional eating by exploring the effects of situation-dependent emotions on consumers’ food craving. Four specific game situations in the context of spectator sports, each corresponding to the four types of emotional coping (outcome-desire conflict, avoidance, fulfillment, and pursuit), were identified as follows: decisive victories, decisive losses, close victories, and close losses. By employing laboratory-based virtual reality spectatorship, Study 1 tested the causal effects of happiness (fulfillment), anger (conflict), sadness (conflict), fear (avoidance), and hope (pursuit) on food craving. Study 2 further designed fans’ previous association between emotions and eating as a moderating mechanism in the context of online sport viewership. The results of the two experiments supported the three theoretical principles of eating behavior, including the “food as fuel” principle of anger, the hedonic eating principle of happiness, and the self-regulation principle of hope. However, the results rejected the escape awareness principle of sadness and fear. The study concludes with a discussion of context-dependent emotional positioning and intervention strategies for marketers and policy makers.Yonghwan ChangFrontiers Media S.A.articleobesityuncontrolled eatingaffectemotional copingspectator sportsPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	obesity uncontrolled eating affect emotional coping spectator sports Psychology BF1-990
spellingShingle	obesity uncontrolled eating affect emotional coping spectator sports Psychology BF1-990 Yonghwan Chang Effects of Game Situation-Dependent Emotions on Sport Spectators’ Food Craving
description	This study sought to challenge prevalent accounts of emotional eating by exploring the effects of situation-dependent emotions on consumers’ food craving. Four specific game situations in the context of spectator sports, each corresponding to the four types of emotional coping (outcome-desire conflict, avoidance, fulfillment, and pursuit), were identified as follows: decisive victories, decisive losses, close victories, and close losses. By employing laboratory-based virtual reality spectatorship, Study 1 tested the causal effects of happiness (fulfillment), anger (conflict), sadness (conflict), fear (avoidance), and hope (pursuit) on food craving. Study 2 further designed fans’ previous association between emotions and eating as a moderating mechanism in the context of online sport viewership. The results of the two experiments supported the three theoretical principles of eating behavior, including the “food as fuel” principle of anger, the hedonic eating principle of happiness, and the self-regulation principle of hope. However, the results rejected the escape awareness principle of sadness and fear. The study concludes with a discussion of context-dependent emotional positioning and intervention strategies for marketers and policy makers.
format	article
author	Yonghwan Chang
author_facet	Yonghwan Chang
author_sort	Yonghwan Chang
title	Effects of Game Situation-Dependent Emotions on Sport Spectators’ Food Craving
title_short	Effects of Game Situation-Dependent Emotions on Sport Spectators’ Food Craving
title_full	Effects of Game Situation-Dependent Emotions on Sport Spectators’ Food Craving
title_fullStr	Effects of Game Situation-Dependent Emotions on Sport Spectators’ Food Craving
title_full_unstemmed	Effects of Game Situation-Dependent Emotions on Sport Spectators’ Food Craving
title_sort	effects of game situation-dependent emotions on sport spectators’ food craving
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/00c23e721a05468b8cc8542580990f77
work_keys_str_mv	AT yonghwanchang effectsofgamesituationdependentemotionsonsportspectatorsfoodcraving
_version_	1718421901435469824

Effects of Game Situation-Dependent Emotions on Sport Spectators’ Food Craving

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