Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing

In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling approach. The model illustrates the influence of con...

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Autores principales:	Sanjeevni Gangwani, Meenu Mathur, Sana Shahab
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2020
Materias:	familiarity affective perception perceived quality perceived value perceived risk dimensions Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/01121290ff354ec88944200aad957fa9
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id	oai:doaj.org-article:01121290ff354ec88944200aad957fa9
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spelling	oai:doaj.org-article:01121290ff354ec88944200aad957fa92021-12-02T14:41:51ZInfluence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing2331-197510.1080/23311975.2020.1751905https://doaj.org/article/01121290ff354ec88944200aad957fa92020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1751905https://doaj.org/toc/2331-1975In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling approach. The model illustrates the influence of consumer perceptions towards private label familiarity, affective perception, perceived quality, perceived value, and perceived risk perceptions including functional risk, financial risk, and social risk perceptions on store loyalty. The study found that favourable consumer perceptions of apparel private label brands of retail department stores significantly influence the consumer to be loyal to the store. It implies that retailers wishing to boost loyalty to their store should formulate appropriate private label brand strategies so as to solicit favourable perceptions towards their store’s private label offerings.Sanjeevni GangwaniMeenu MathurSana ShahabTaylor & Francis Grouparticlefamiliarityaffective perceptionperceived qualityperceived valueperceived risk dimensionsBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	familiarity affective perception perceived quality perceived value perceived risk dimensions Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	familiarity affective perception perceived quality perceived value perceived risk dimensions Business HF5001-6182 Management. Industrial management HD28-70 Sanjeevni Gangwani Meenu Mathur Sana Shahab Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing
description	In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling approach. The model illustrates the influence of consumer perceptions towards private label familiarity, affective perception, perceived quality, perceived value, and perceived risk perceptions including functional risk, financial risk, and social risk perceptions on store loyalty. The study found that favourable consumer perceptions of apparel private label brands of retail department stores significantly influence the consumer to be loyal to the store. It implies that retailers wishing to boost loyalty to their store should formulate appropriate private label brand strategies so as to solicit favourable perceptions towards their store’s private label offerings.
format	article
author	Sanjeevni Gangwani Meenu Mathur Sana Shahab
author_facet	Sanjeevni Gangwani Meenu Mathur Sana Shahab
author_sort	Sanjeevni Gangwani
title	Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing
title_short	Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing
title_full	Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing
title_fullStr	Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing
title_full_unstemmed	Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing
title_sort	influence of consumer perceptions of private label brands on store loyalty – evidence from indian retailing
publisher	Taylor & Francis Group
publishDate	2020
url	https://doaj.org/article/01121290ff354ec88944200aad957fa9
work_keys_str_mv	AT sanjeevnigangwani influenceofconsumerperceptionsofprivatelabelbrandsonstoreloyaltyevidencefromindianretailing AT meenumathur influenceofconsumerperceptionsofprivatelabelbrandsonstoreloyaltyevidencefromindianretailing AT sanashahab influenceofconsumerperceptionsofprivatelabelbrandsonstoreloyaltyevidencefromindianretailing
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Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing

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