Will Knjaz Miloš Belong to Foreigners? The Privatization and Image of Multinational Companies in the Serbian Media (2000-2005)

This study analyses the media coverage of the privatization of Knjaz Miloš, Serbia’s most famous mineral water factory, as well as the manner in which the multinational companies were presented in this process. The focus of the paper is on the conflict between major stakeholders as they were present...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Vladimir Miokov, Vesna Vučinić-Nešković
Formato:	article
Lenguaje:	EN FR SR
Publicado:	University of Belgrade 2016
Materias:	Anthropology GN1-890
Acceso en línea:	https://doaj.org/article/0129ca3e0aff46919cf349fb89f708b8
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:0129ca3e0aff46919cf349fb89f708b8
record_format	dspace
spelling	oai:doaj.org-article:0129ca3e0aff46919cf349fb89f708b82021-12-02T02:34:30ZWill Knjaz Miloš Belong to Foreigners? The Privatization and Image of Multinational Companies in the Serbian Media (2000-2005)0353-15892334-8801https://doaj.org/article/0129ca3e0aff46919cf349fb89f708b82016-02-01T00:00:00Zhttps://eap-iea.org/novi-ojs/index.php/eap/article/view/317https://doaj.org/toc/0353-1589https://doaj.org/toc/2334-8801This study analyses the media coverage of the privatization of Knjaz Miloš, Serbia’s most famous mineral water factory, as well as the manner in which the multinational companies were presented in this process. The focus of the paper is on the conflict between major stakeholders as they were presented in analyzed media texts. Three phases of the privatization process are analysed in this paper. The first phase is the period from October 2000 to September 2003, when the news about privatization came out in the media; the second phase is from August 2003 to December 2003, when the first potential buyers appeared; and third is the period from August 2004 to September 2005, when Knjaz Miloš was finally privatized. The conclusion of this analysis is that a negative image of multinational companies prevails in the domestic media. Such an image is not ideologically coloured (as it was in the 1990s) and is seldom openly presented. The general attitude is sceptical, even though an awareness of the importance of the participation of multinational companies in the process of privatization is present.Vladimir MiokovVesna Vučinić-NeškovićUniversity of BelgradearticleAnthropologyGN1-890ENFRSREtnoantropološki Problemi, Vol 6, Iss 1 (2016)
institution	DOAJ
collection	DOAJ
language	EN FR SR
topic	Anthropology GN1-890
spellingShingle	Anthropology GN1-890 Vladimir Miokov Vesna Vučinić-Nešković Will Knjaz Miloš Belong to Foreigners? The Privatization and Image of Multinational Companies in the Serbian Media (2000-2005)
description	This study analyses the media coverage of the privatization of Knjaz Miloš, Serbia’s most famous mineral water factory, as well as the manner in which the multinational companies were presented in this process. The focus of the paper is on the conflict between major stakeholders as they were presented in analyzed media texts. Three phases of the privatization process are analysed in this paper. The first phase is the period from October 2000 to September 2003, when the news about privatization came out in the media; the second phase is from August 2003 to December 2003, when the first potential buyers appeared; and third is the period from August 2004 to September 2005, when Knjaz Miloš was finally privatized. The conclusion of this analysis is that a negative image of multinational companies prevails in the domestic media. Such an image is not ideologically coloured (as it was in the 1990s) and is seldom openly presented. The general attitude is sceptical, even though an awareness of the importance of the participation of multinational companies in the process of privatization is present.
format	article
author	Vladimir Miokov Vesna Vučinić-Nešković
author_facet	Vladimir Miokov Vesna Vučinić-Nešković
author_sort	Vladimir Miokov
title	Will Knjaz Miloš Belong to Foreigners? The Privatization and Image of Multinational Companies in the Serbian Media (2000-2005)
title_short	Will Knjaz Miloš Belong to Foreigners? The Privatization and Image of Multinational Companies in the Serbian Media (2000-2005)
title_full	Will Knjaz Miloš Belong to Foreigners? The Privatization and Image of Multinational Companies in the Serbian Media (2000-2005)
title_fullStr	Will Knjaz Miloš Belong to Foreigners? The Privatization and Image of Multinational Companies in the Serbian Media (2000-2005)
title_full_unstemmed	Will Knjaz Miloš Belong to Foreigners? The Privatization and Image of Multinational Companies in the Serbian Media (2000-2005)
title_sort	will knjaz miloš belong to foreigners? the privatization and image of multinational companies in the serbian media (2000-2005)
publisher	University of Belgrade
publishDate	2016
url	https://doaj.org/article/0129ca3e0aff46919cf349fb89f708b8
work_keys_str_mv	AT vladimirmiokov willknjazmilosbelongtoforeignerstheprivatizationandimageofmultinationalcompaniesintheserbianmedia20002005 AT vesnavucinicneskovic willknjazmilosbelongtoforeignerstheprivatizationandimageofmultinationalcompaniesintheserbianmedia20002005
_version_	1718402324738605056

Will Knjaz Miloš Belong to Foreigners? The Privatization and Image of Multinational Companies in the Serbian Media (2000-2005)

Ejemplares similares