ANALYSIS OF INTERNATIONAL BRANDS’ ADVERTISING FILMS BY SEMIOTICS METHOD AND PUT FORTH OF MIXED ADVERTISING
In the world advertising literature, in scientific and academic sources, in terms of the basis of the message, advertisements are divided into two category as factual/rational and emotional. As potential consumers tend to buy faster due to the pleasures and impulses that perceived in emotional adver...
Guardado en:
Autor principal: | Hasan Malik AYDINER |
---|---|
Formato: | article |
Lenguaje: | DE EN FR TR |
Publicado: |
Fırat University
2021
|
Materias: | |
Acceso en línea: | https://doaj.org/article/0148839feffc4ac88eb7c396b0e12d9c |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares
-
Can a word paint a thousand pictures? Brand- evoked mental imagery in advertising
por: Gavilan,Diana, et al.
Publicado: (2021) -
USING STORYTELLING IN ADVERTISEMENTS AS A BRAND COMMUNICATION TOOL AND EXAMINING THE ADVERTISEMENTS OF THE MEMBERS OF BİRLEŞMİŞ MARKALAR DERNEĞİ IN THIS FRAMEWORK
por: Orhan DUMAN
Publicado: (2021) -
The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study
por: Leonardo Aureliano-Silva, et al.
Publicado: (2015) -
News Feed Advertising and Positive Attitude: An Interpretation Model Based on Information Processing
por: Qinglong Du, et al.
Publicado: (2021) -
THE ROLE OF THE CONTENTS OF THE TEXT USED IN ADVERTISEMENTS ON THE CONSUMER BEHAVIORS: ANALYSIS OF SEVERAL CURRENT ADVERTISING PRACTICES ON TELEVISION
por: Zekiye TAMER GENCER
Publicado: (2019)