THE EFFECT OF SOCIAL MEDIA TOWARD ORGANIC FOOD LITERACY AND PURCHASE INTENTION WITH AISAS MODEL

THE EFFECT OF SOCIAL MEDIA TOWARD ORGANIC FOOD LITERACY AND PURCHASE INTENTION WITH AISAS MODEL

This research aimed to analyze the effect of social media toward organic food literacy, analyze the effect of organic food literacy on consumer purchase intention, and analyze the components of the AISAS model that most effectively influence purchase intention. This research involved 150 respondents...

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Autores principales: Salwa Inaayatullah Fannani, Mukhamad Najib, Ma’mun Sarma
Formato: article
Lenguaje:EN
ID
Publicado: Bogor Agricultural University 2020
Materias:
Agriculture (General)
S1-972
Business
HF5001-6182
Acceso en línea:https://doaj.org/article/01c943776a984bc5a7430a526fd1464a
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