THE EFFECT OF SOCIAL MEDIA TOWARD ORGANIC FOOD LITERACY AND PURCHASE INTENTION WITH AISAS MODEL

THE EFFECT OF SOCIAL MEDIA TOWARD ORGANIC FOOD LITERACY AND PURCHASE INTENTION WITH AISAS MODEL

This research aimed to analyze the effect of social media toward organic food literacy, analyze the effect of organic food literacy on consumer purchase intention, and analyze the components of the AISAS model that most effectively influence purchase intention. This research involved 150 respondents...

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Bibliographic Details
Main Authors: Salwa Inaayatullah Fannani, Mukhamad Najib, Ma’mun Sarma
Format: article
Language:EN
ID
Published: Bogor Agricultural University 2020
Subjects:
Agriculture (General)
S1-972
Business
HF5001-6182
Online Access:https://doaj.org/article/01c943776a984bc5a7430a526fd1464a
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