THE EFFECT OF SOCIAL MEDIA TOWARD ORGANIC FOOD LITERACY AND PURCHASE INTENTION WITH AISAS MODEL
This research aimed to analyze the effect of social media toward organic food literacy, analyze the effect of organic food literacy on consumer purchase intention, and analyze the components of the AISAS model that most effectively influence purchase intention. This research involved 150 respondents...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN ID |
| Published: |
Bogor Agricultural University
2020
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| Subjects: | |
| Online Access: | https://doaj.org/article/01c943776a984bc5a7430a526fd1464a |
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