INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE

Web analytics allows you to collect and analyze information about visitors of Internet resources.The main metrics, used in web analytics, have been considered in the article, including domestic organizations in various fields of activity. The issue of increasing the profitability of an organization...

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Autores principales:	O. V. Demkina, N. G. Shalamova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2019
Materias:	web analytics metrics profitability of the organization level of web analytics development interference matrix Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/01d9e2a1b9bc4e128e405c95c4f4565c
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spelling	oai:doaj.org-article:01d9e2a1b9bc4e128e405c95c4f4565c2021-12-03T07:43:28ZINVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE1816-42772686-841510.26425/1816-4277-2019-5-56-61https://doaj.org/article/01d9e2a1b9bc4e128e405c95c4f4565c2019-06-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1459https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Web analytics allows you to collect and analyze information about visitors of Internet resources.The main metrics, used in web analytics, have been considered in the article, including domestic organizations in various fields of activity. The issue of increasing the profitability of an organization based on improving the web analytics system, focused on three aspects, has been examined: analysis of user behavior, analysis of the organization’s performance results, and analysis of user satisfaction. To determine the state of web analytics in the organization, as well as its influence on the profitability of a company, a matrix of web analytics influence on the profitability of the organization based on the A. Koshik matrix, − has been developed.O. V. DemkinaN. G. ShalamovaPublishing House of the State University of Managementarticleweb analyticsmetricsprofitability of the organizationlevel of web analytics developmentinterference matrixSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 5, Pp 56-61 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	web analytics metrics profitability of the organization level of web analytics development interference matrix Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	web analytics metrics profitability of the organization level of web analytics development interference matrix Sociology (General) HM401-1281 Economics as a science HB71-74 O. V. Demkina N. G. Shalamova INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE
description	Web analytics allows you to collect and analyze information about visitors of Internet resources.The main metrics, used in web analytics, have been considered in the article, including domestic organizations in various fields of activity. The issue of increasing the profitability of an organization based on improving the web analytics system, focused on three aspects, has been examined: analysis of user behavior, analysis of the organization’s performance results, and analysis of user satisfaction. To determine the state of web analytics in the organization, as well as its influence on the profitability of a company, a matrix of web analytics influence on the profitability of the organization based on the A. Koshik matrix, − has been developed.
format	article
author	O. V. Demkina N. G. Shalamova
author_facet	O. V. Demkina N. G. Shalamova
author_sort	O. V. Demkina
title	INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE
title_short	INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE
title_full	INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE
title_fullStr	INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE
title_full_unstemmed	INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE
title_sort	investigation of the web analytics role in improving the efficiency of the organization`s performance
publisher	Publishing House of the State University of Management
publishDate	2019
url	https://doaj.org/article/01d9e2a1b9bc4e128e405c95c4f4565c
work_keys_str_mv	AT ovdemkina investigationofthewebanalyticsroleinimprovingtheefficiencyoftheorganizationsperformance AT ngshalamova investigationofthewebanalyticsroleinimprovingtheefficiencyoftheorganizationsperformance
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INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE

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