Examination of the Role of Corporate Branding in Achieving Business Excellence Requirements in Agencies of Algerian Companies

This study seeks to define the role of corporate brands in achieving business excellence by conducting a field study on the agencies of Algerian mobile operators “Mobilis” and “Djezzy” in the state of Djelfa where the questionnaire has been used for the collection of opinions sample (45 employees) a...

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Autores principales:	Derroum Ahmed, Haouati Ouarda
Formato:	article
Lenguaje:	EN
Publicado:	Sciendo 2021
Materias:	business excellence choose brands corporate brands mobile network operators m1 m12 Business HF5001-6182 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/01db54995a464dacab1000fb01b8eb8a
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spelling	oai:doaj.org-article:01db54995a464dacab1000fb01b8eb8a2021-12-05T14:11:06ZExamination of the Role of Corporate Branding in Achieving Business Excellence Requirements in Agencies of Algerian Companies2256-039410.2478/eb-2021-0010https://doaj.org/article/01db54995a464dacab1000fb01b8eb8a2021-01-01T00:00:00Zhttps://doi.org/10.2478/eb-2021-0010https://doaj.org/toc/2256-0394This study seeks to define the role of corporate brands in achieving business excellence by conducting a field study on the agencies of Algerian mobile operators “Mobilis” and “Djezzy” in the state of Djelfa where the questionnaire has been used for the collection of opinions sample (45 employees) and then processed with the statistical program (SPSS). The results have shown that there is high awareness of corporate brands and business excellence. We have also found that the two dimensions of corporate brand (strategic vision, stakeholder image) affect the business excellence, whereas the organizational culture does not affect it. The results have also demonstrated that corporate brands as a group explain 47 % of the variation in business excellence, while the difference test have demonstrated that the awareness of the sample about “corporate brands” is not different according to the company but the awareness of the business excellence is in favor of the company “Mobilis” at the expense of the mobile operator “Djezzy”.Derroum AhmedHaouati OuardaSciendoarticlebusiness excellencechoose brandscorporate brandsmobile network operatorsm1m12BusinessHF5001-6182Economics as a scienceHB71-74ENEconomics and Business, Vol 35, Iss 1, Pp 149-164 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	business excellence choose brands corporate brands mobile network operators m1 m12 Business HF5001-6182 Economics as a science HB71-74
spellingShingle	business excellence choose brands corporate brands mobile network operators m1 m12 Business HF5001-6182 Economics as a science HB71-74 Derroum Ahmed Haouati Ouarda Examination of the Role of Corporate Branding in Achieving Business Excellence Requirements in Agencies of Algerian Companies
description	This study seeks to define the role of corporate brands in achieving business excellence by conducting a field study on the agencies of Algerian mobile operators “Mobilis” and “Djezzy” in the state of Djelfa where the questionnaire has been used for the collection of opinions sample (45 employees) and then processed with the statistical program (SPSS). The results have shown that there is high awareness of corporate brands and business excellence. We have also found that the two dimensions of corporate brand (strategic vision, stakeholder image) affect the business excellence, whereas the organizational culture does not affect it. The results have also demonstrated that corporate brands as a group explain 47 % of the variation in business excellence, while the difference test have demonstrated that the awareness of the sample about “corporate brands” is not different according to the company but the awareness of the business excellence is in favor of the company “Mobilis” at the expense of the mobile operator “Djezzy”.
format	article
author	Derroum Ahmed Haouati Ouarda
author_facet	Derroum Ahmed Haouati Ouarda
author_sort	Derroum Ahmed
title	Examination of the Role of Corporate Branding in Achieving Business Excellence Requirements in Agencies of Algerian Companies
title_short	Examination of the Role of Corporate Branding in Achieving Business Excellence Requirements in Agencies of Algerian Companies
title_full	Examination of the Role of Corporate Branding in Achieving Business Excellence Requirements in Agencies of Algerian Companies
title_fullStr	Examination of the Role of Corporate Branding in Achieving Business Excellence Requirements in Agencies of Algerian Companies
title_full_unstemmed	Examination of the Role of Corporate Branding in Achieving Business Excellence Requirements in Agencies of Algerian Companies
title_sort	examination of the role of corporate branding in achieving business excellence requirements in agencies of algerian companies
publisher	Sciendo
publishDate	2021
url	https://doaj.org/article/01db54995a464dacab1000fb01b8eb8a
work_keys_str_mv	AT derroumahmed examinationoftheroleofcorporatebrandinginachievingbusinessexcellencerequirementsinagenciesofalgeriancompanies AT haouatiouarda examinationoftheroleofcorporatebrandinginachievingbusinessexcellencerequirementsinagenciesofalgeriancompanies
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Examination of the Role of Corporate Branding in Achieving Business Excellence Requirements in Agencies of Algerian Companies

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