Self-Presentation in Campaign Discourse: Corpus-Assisted Study (A Case of B. Sanders’s and H. Clinton’s Campaign Speeches)

The paper is devoted to the peculiarities of the implementation of self-presentation strategy in the American campaign discourse. The material included the election speeches of Bernie Sanders and Hillary Clinton, which politicians made during the election campaign from April 2015 to July 2016. The a...

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Autores principales:	T. V. Kuraleva, V. N. Kondrashova
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2018
Materias:	campaign discourse communicative strategy self-presentation strategy communicative tactics corpus analysis Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/0241e765a9554fb2a7df332196f15ba7
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id	oai:doaj.org-article:0241e765a9554fb2a7df332196f15ba7
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spelling	oai:doaj.org-article:0241e765a9554fb2a7df332196f15ba72021-12-02T07:58:03ZSelf-Presentation in Campaign Discourse: Corpus-Assisted Study (A Case of B. Sanders’s and H. Clinton’s Campaign Speeches)2225-756X2227-129510.24224/2227-1295-2018-4-100-112https://doaj.org/article/0241e765a9554fb2a7df332196f15ba72018-04-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/768https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295The paper is devoted to the peculiarities of the implementation of self-presentation strategy in the American campaign discourse. The material included the election speeches of Bernie Sanders and Hillary Clinton, which politicians made during the election campaign from April 2015 to July 2016. The article focuses on the corpus analysis of election speeches. The results of comparative analysis of lexical features of candidates’ pre-election speeches are presented. In addition, the paper proposes a classification of communicative tactics, with the help of which the strategy of self-presentation is implemented (the tactics of self-praise, appeals to former merits, reducing the distance from voters and the tactics of political promises). The analysis allows the authors to make a conclusion about the more aggressive self-presentation of H. Clinton and the important role of personal self-presentation in her speeches. It is shown that B. Sanders focuses on identifying himself with his voters. The analysis of the collocations with components I and we confirms these conclusions. The novelty of the research is seen in the fact that for the analysis of the material from the point of view of pragmatics, the authors use both methods of pragmalinguistic analysis and corpus methods, which makes it possible to present a comprehensive description of the material under study.T. V. KuralevaV. N. KondrashovaTsentr nauchnykh i obrazovatelnykh proektovarticlecampaign discoursecommunicative strategyself-presentation strategycommunicative tacticscorpus analysisSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 4, Pp 100-112 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	campaign discourse communicative strategy self-presentation strategy communicative tactics corpus analysis Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	campaign discourse communicative strategy self-presentation strategy communicative tactics corpus analysis Slavic languages. Baltic languages. Albanian languages PG1-9665 T. V. Kuraleva V. N. Kondrashova Self-Presentation in Campaign Discourse: Corpus-Assisted Study (A Case of B. Sanders’s and H. Clinton’s Campaign Speeches)
description	The paper is devoted to the peculiarities of the implementation of self-presentation strategy in the American campaign discourse. The material included the election speeches of Bernie Sanders and Hillary Clinton, which politicians made during the election campaign from April 2015 to July 2016. The article focuses on the corpus analysis of election speeches. The results of comparative analysis of lexical features of candidates’ pre-election speeches are presented. In addition, the paper proposes a classification of communicative tactics, with the help of which the strategy of self-presentation is implemented (the tactics of self-praise, appeals to former merits, reducing the distance from voters and the tactics of political promises). The analysis allows the authors to make a conclusion about the more aggressive self-presentation of H. Clinton and the important role of personal self-presentation in her speeches. It is shown that B. Sanders focuses on identifying himself with his voters. The analysis of the collocations with components I and we confirms these conclusions. The novelty of the research is seen in the fact that for the analysis of the material from the point of view of pragmatics, the authors use both methods of pragmalinguistic analysis and corpus methods, which makes it possible to present a comprehensive description of the material under study.
format	article
author	T. V. Kuraleva V. N. Kondrashova
author_facet	T. V. Kuraleva V. N. Kondrashova
author_sort	T. V. Kuraleva
title	Self-Presentation in Campaign Discourse: Corpus-Assisted Study (A Case of B. Sanders’s and H. Clinton’s Campaign Speeches)
title_short	Self-Presentation in Campaign Discourse: Corpus-Assisted Study (A Case of B. Sanders’s and H. Clinton’s Campaign Speeches)
title_full	Self-Presentation in Campaign Discourse: Corpus-Assisted Study (A Case of B. Sanders’s and H. Clinton’s Campaign Speeches)
title_fullStr	Self-Presentation in Campaign Discourse: Corpus-Assisted Study (A Case of B. Sanders’s and H. Clinton’s Campaign Speeches)
title_full_unstemmed	Self-Presentation in Campaign Discourse: Corpus-Assisted Study (A Case of B. Sanders’s and H. Clinton’s Campaign Speeches)
title_sort	self-presentation in campaign discourse: corpus-assisted study (a case of b. sanders’s and h. clinton’s campaign speeches)
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2018
url	https://doaj.org/article/0241e765a9554fb2a7df332196f15ba7
work_keys_str_mv	AT tvkuraleva selfpresentationincampaigndiscoursecorpusassistedstudyacaseofbsanderssandhclintonscampaignspeeches AT vnkondrashova selfpresentationincampaigndiscoursecorpusassistedstudyacaseofbsanderssandhclintonscampaignspeeches
_version_	1718398957490536448

Self-Presentation in Campaign Discourse: Corpus-Assisted Study (A Case of B. Sanders’s and H. Clinton’s Campaign Speeches)

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