An investigation of e-marketing and its effect on the consumer buying decision during COVID-19 pandemic in Aceh Province, Indonesia: A mediating role of perceived risk

Today, Coronavirus is a pandemic that has spread worldwide and causes many problems, including socio economic problems in society. Therefore, e-marketing has an essential function in acquiring new customers, generating leads, and generating revenue for your business by reaching customers in...

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Autores principales: Muhammad Adam, Mahdani Ibrahim, Sofyan Idris, Jumadil Saputra, Teuku Roli Ilhamsyah Putra
Formato: article
Lenguaje:EN
Publicado: Growing Science 2022
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Acceso en línea:https://doaj.org/article/02bf05801269480eb4fd72cd8723af08
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