Confucianism in China’s Nationally Oriented Advertising Text
The article is devoted to the multimodal analysis of the representation of the national-cultural phenomenon “Confucianism” in the field of advertising in modern China on the examples of nationally-oriented advertising texts of different thematic varieties. The relevance of the work is due to the imp...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | RU |
| Publié: |
Tsentr nauchnykh i obrazovatelnykh proektov
2021
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| Accès en ligne: | https://doaj.org/article/03137607cd74480a8e3668d74a8ab1cf |
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