The influence of open innovation on domestic sales in Brazilian industry: an analysis of the Innovation Survey 2014 based on structural equation modeling

This research analyzes the influence of open innovation strategy on the participation of innovations in the context of domestic sales in the Brazilian industrial sector. To perform this analysis, available data were extracted from the PINTEC 2014 Innovation Survey. In applying structural equation mo...

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Autores principales:	Fábio Hiroshi Tomoyose, Isabel Cristina dos Santos, Ana Cristina de Faria
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2019
Materias:	domestic sales innovation survey pintec 2014 open innovation structural equation modeling Business HF5001-6182
Acceso en línea:	https://doaj.org/article/033261762bc146749eb883a47384161e
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spelling	oai:doaj.org-article:033261762bc146749eb883a47384161e2021-11-11T15:48:07ZThe influence of open innovation on domestic sales in Brazilian industry: an analysis of the Innovation Survey 2014 based on structural equation modeling1807-734X10.15728/bbr.2019.16.3.2https://doaj.org/article/033261762bc146749eb883a47384161e2019-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123062259002https://doaj.org/toc/1807-734XThis research analyzes the influence of open innovation strategy on the participation of innovations in the context of domestic sales in the Brazilian industrial sector. To perform this analysis, available data were extracted from the PINTEC 2014 Innovation Survey. In applying structural equation modeling (SEM), we found that open innovation has a direct and positive influence on the sales of new products and services in the domestic market, albeit with a modest effect. The same analysis was applied to the relationship between open innovation and domestic sales, which was found to be mediated by the impacts caused by innovation. In other words, open innovation influences the participation of innovations in domestic sales, both directly and indirectly. Besides verifying the relationship among the concepts presented in this study, it was possible to estimate their effects and make a realistic contribution to the debate, emphasizing that innovation, despite being an essential condition, is not sufficient to generate strong impacts on domestic sales, according to PINTEC 2014 respondents. To achieve high impacts, it is necessary to continuously promote and support innovation for the generation of growth.Fábio Hiroshi TomoyoseIsabel Cristina dos SantosAna Cristina de FariaFUCAPE Business Schoolarticledomestic salesinnovation surveypintec 2014open innovationstructural equation modelingBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 16, Iss 3, Pp 222-238 (2019)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	domestic sales innovation survey pintec 2014 open innovation structural equation modeling Business HF5001-6182
spellingShingle	domestic sales innovation survey pintec 2014 open innovation structural equation modeling Business HF5001-6182 Fábio Hiroshi Tomoyose Isabel Cristina dos Santos Ana Cristina de Faria The influence of open innovation on domestic sales in Brazilian industry: an analysis of the Innovation Survey 2014 based on structural equation modeling
description	This research analyzes the influence of open innovation strategy on the participation of innovations in the context of domestic sales in the Brazilian industrial sector. To perform this analysis, available data were extracted from the PINTEC 2014 Innovation Survey. In applying structural equation modeling (SEM), we found that open innovation has a direct and positive influence on the sales of new products and services in the domestic market, albeit with a modest effect. The same analysis was applied to the relationship between open innovation and domestic sales, which was found to be mediated by the impacts caused by innovation. In other words, open innovation influences the participation of innovations in domestic sales, both directly and indirectly. Besides verifying the relationship among the concepts presented in this study, it was possible to estimate their effects and make a realistic contribution to the debate, emphasizing that innovation, despite being an essential condition, is not sufficient to generate strong impacts on domestic sales, according to PINTEC 2014 respondents. To achieve high impacts, it is necessary to continuously promote and support innovation for the generation of growth.
format	article
author	Fábio Hiroshi Tomoyose Isabel Cristina dos Santos Ana Cristina de Faria
author_facet	Fábio Hiroshi Tomoyose Isabel Cristina dos Santos Ana Cristina de Faria
author_sort	Fábio Hiroshi Tomoyose
title	The influence of open innovation on domestic sales in Brazilian industry: an analysis of the Innovation Survey 2014 based on structural equation modeling
title_short	The influence of open innovation on domestic sales in Brazilian industry: an analysis of the Innovation Survey 2014 based on structural equation modeling
title_full	The influence of open innovation on domestic sales in Brazilian industry: an analysis of the Innovation Survey 2014 based on structural equation modeling
title_fullStr	The influence of open innovation on domestic sales in Brazilian industry: an analysis of the Innovation Survey 2014 based on structural equation modeling
title_full_unstemmed	The influence of open innovation on domestic sales in Brazilian industry: an analysis of the Innovation Survey 2014 based on structural equation modeling
title_sort	influence of open innovation on domestic sales in brazilian industry: an analysis of the innovation survey 2014 based on structural equation modeling
publisher	FUCAPE Business School
publishDate	2019
url	https://doaj.org/article/033261762bc146749eb883a47384161e
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The influence of open innovation on domestic sales in Brazilian industry: an analysis of the Innovation Survey 2014 based on structural equation modeling

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