PARASITISM IN E-COMMERCE: EMPIRICAL ANALYSIS

The article deals with the phenomenon of parasitism, which is a consumer’s purchase of a product after checking its consumer qualities in a traditional store. This phenomenon has two types: inter-company and intra-company parasitism. To get more detailed information about the phenomenon of parasitis...

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Autores principales:	Gleb Yurievich Mityashin, Yuliya Valentinovna Katrashova
Formato:	article
Lenguaje:	EN RU
Publicado:	Science and Innovation Center Publishing House 2020
Materias:	интернет-магазин традиционный магазин торговля интегрированный канал сбыта паразитирование поведение потребителей интернет-торговля Law K Social Sciences H
Acceso en línea:	https://doaj.org/article/037d0cb7df404e13953f1b7b7ec513c0
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id	oai:doaj.org-article:037d0cb7df404e13953f1b7b7ec513c0
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spelling	oai:doaj.org-article:037d0cb7df404e13953f1b7b7ec513c02021-12-02T15:01:06ZPARASITISM IN E-COMMERCE: EMPIRICAL ANALYSIS2070-756810.12731/2070-7568-2020-3-142-157https://doaj.org/article/037d0cb7df404e13953f1b7b7ec513c02020-11-01T00:00:00Zhttp://journal-s.org/index.php/nk/article/view/12928https://doaj.org/toc/2070-7568The article deals with the phenomenon of parasitism, which is a consumer’s purchase of a product after checking its consumer qualities in a traditional store. This phenomenon has two types: inter-company and intra-company parasitism. To get more detailed information about the phenomenon of parasitism e-commerce, the authors conducted an interview that clearly demonstrates the behavior of consumers when buying goods on the Internet. Recommendations which help to minimize the negative impact of this phenomenon were formulated in conclusion. Purpose: identify the existence of the phenomenon of parasitism in e-commerce and suggest possible ways to reject it. Methodology: the questioning method, the method of formalization, analysis and synthesis, method of description. Results: the existence of the phenomenon of parasitism in e-commerce is substantiated and recommendations to reduce its negative effect were formulated. Practical implications: the obtained results should be used by managers of retail enterprises to improve their efficiency by minimizing the negative impact of the phenomenon of parasitism in e-commerce.Gleb Yurievich MityashinYuliya Valentinovna KatrashovaScience and Innovation Center Publishing Housearticleинтернет-магазинтрадиционный магазинторговляинтегрированный канал сбытапаразитированиеповедение потребителейинтернет-торговляLawKSocial SciencesHENRUНаука Красноярья, Vol 9, Iss 3, Pp 142-157 (2020)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	интернет-магазин традиционный магазин торговля интегрированный канал сбыта паразитирование поведение потребителей интернет-торговля Law K Social Sciences H
spellingShingle	интернет-магазин традиционный магазин торговля интегрированный канал сбыта паразитирование поведение потребителей интернет-торговля Law K Social Sciences H Gleb Yurievich Mityashin Yuliya Valentinovna Katrashova PARASITISM IN E-COMMERCE: EMPIRICAL ANALYSIS
description	The article deals with the phenomenon of parasitism, which is a consumer’s purchase of a product after checking its consumer qualities in a traditional store. This phenomenon has two types: inter-company and intra-company parasitism. To get more detailed information about the phenomenon of parasitism e-commerce, the authors conducted an interview that clearly demonstrates the behavior of consumers when buying goods on the Internet. Recommendations which help to minimize the negative impact of this phenomenon were formulated in conclusion. Purpose: identify the existence of the phenomenon of parasitism in e-commerce and suggest possible ways to reject it. Methodology: the questioning method, the method of formalization, analysis and synthesis, method of description. Results: the existence of the phenomenon of parasitism in e-commerce is substantiated and recommendations to reduce its negative effect were formulated. Practical implications: the obtained results should be used by managers of retail enterprises to improve their efficiency by minimizing the negative impact of the phenomenon of parasitism in e-commerce.
format	article
author	Gleb Yurievich Mityashin Yuliya Valentinovna Katrashova
author_facet	Gleb Yurievich Mityashin Yuliya Valentinovna Katrashova
author_sort	Gleb Yurievich Mityashin
title	PARASITISM IN E-COMMERCE: EMPIRICAL ANALYSIS
title_short	PARASITISM IN E-COMMERCE: EMPIRICAL ANALYSIS
title_full	PARASITISM IN E-COMMERCE: EMPIRICAL ANALYSIS
title_fullStr	PARASITISM IN E-COMMERCE: EMPIRICAL ANALYSIS
title_full_unstemmed	PARASITISM IN E-COMMERCE: EMPIRICAL ANALYSIS
title_sort	parasitism in e-commerce: empirical analysis
publisher	Science and Innovation Center Publishing House
publishDate	2020
url	https://doaj.org/article/037d0cb7df404e13953f1b7b7ec513c0
work_keys_str_mv	AT glebyurievichmityashin parasitisminecommerceempiricalanalysis AT yuliyavalentinovnakatrashova parasitisminecommerceempiricalanalysis
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PARASITISM IN E-COMMERCE: EMPIRICAL ANALYSIS

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