Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT

<p><em>The objectives of this study were (i) to analyze external and internal factors of </em><em>bioethanol business unit in PT Perkebunan Nusantara XI</em><em> and (ii) to </em><em>evolve its development strategy</em><em>. The study used...

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Autores principales: Kartika Wulandari, Rita Nurmalina, Netti Tinaprilla
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Lenguaje:EN
Publicado: Universitas Muhammadiyah Yogyakarta 2017
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spelling oai:doaj.org-article:03a133fb3ba54e49854ba35e32c4481f2021-12-02T15:10:24ZStrategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT2407-814X2527-923810.18196/agr.3247https://doaj.org/article/03a133fb3ba54e49854ba35e32c4481f2017-12-01T00:00:00Zhttp://journal.umy.ac.id/index.php/ag/article/view/3010https://doaj.org/toc/2407-814Xhttps://doaj.org/toc/2527-9238<p><em>The objectives of this study were (i) to analyze external and internal factors of </em><em>bioethanol business unit in PT Perkebunan Nusantara XI</em><em> and (ii) to </em><em>evolve its development strategy</em><em>. The study used A'WOT analysis, a combination of Analytical Hierarchy Process (AHP) and SWOT analysis. The results of A’WOT analysis are internal factors of company: strength  is availability of raw materials (0.383) and weakness is high production costs (0.536). External factors of company: opportunity is market opportunity (0.340) and threat  is the low market index prices (0.305). Strategy prioritized in the development of bioethanol business unit is reducing the cost of production to cut costs that are not important and increasing the efficiency of production facilities in order to gain more profit (0.271).</em></p>Kartika WulandariRita NurmalinaNetti TinaprillaUniversitas Muhammadiyah YogyakartaarticleagroindustryA’WOTbioethanolstrategyAgricultureSAgriculture (General)S1-972BusinessHF5001-6182ENAgraris: Journal of Agribusiness and Rural Development Research, Vol 3, Iss 2, Pp 76-83 (2017)
institution DOAJ
collection DOAJ
language EN
topic agroindustry
A’WOT
bioethanol
strategy
Agriculture
S
Agriculture (General)
S1-972
Business
HF5001-6182
spellingShingle agroindustry
A’WOT
bioethanol
strategy
Agriculture
S
Agriculture (General)
S1-972
Business
HF5001-6182
Kartika Wulandari
Rita Nurmalina
Netti Tinaprilla
Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT
description <p><em>The objectives of this study were (i) to analyze external and internal factors of </em><em>bioethanol business unit in PT Perkebunan Nusantara XI</em><em> and (ii) to </em><em>evolve its development strategy</em><em>. The study used A'WOT analysis, a combination of Analytical Hierarchy Process (AHP) and SWOT analysis. The results of A’WOT analysis are internal factors of company: strength  is availability of raw materials (0.383) and weakness is high production costs (0.536). External factors of company: opportunity is market opportunity (0.340) and threat  is the low market index prices (0.305). Strategy prioritized in the development of bioethanol business unit is reducing the cost of production to cut costs that are not important and increasing the efficiency of production facilities in order to gain more profit (0.271).</em></p>
format article
author Kartika Wulandari
Rita Nurmalina
Netti Tinaprilla
author_facet Kartika Wulandari
Rita Nurmalina
Netti Tinaprilla
author_sort Kartika Wulandari
title Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT
title_short Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT
title_full Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT
title_fullStr Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT
title_full_unstemmed Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT
title_sort strategi pengembangan unit usaha bioetanol pt perkebunan nusantara xi dengan pendekatan a’wot
publisher Universitas Muhammadiyah Yogyakarta
publishDate 2017
url https://doaj.org/article/03a133fb3ba54e49854ba35e32c4481f
work_keys_str_mv AT kartikawulandari strategipengembanganunitusahabioetanolptperkebunannusantaraxidenganpendekatanawot
AT ritanurmalina strategipengembanganunitusahabioetanolptperkebunannusantaraxidenganpendekatanawot
AT nettitinaprilla strategipengembanganunitusahabioetanolptperkebunannusantaraxidenganpendekatanawot
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