Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT
<p><em>The objectives of this study were (i) to analyze external and internal factors of </em><em>bioethanol business unit in PT Perkebunan Nusantara XI</em><em> and (ii) to </em><em>evolve its development strategy</em><em>. The study used...
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Universitas Muhammadiyah Yogyakarta
2017
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oai:doaj.org-article:03a133fb3ba54e49854ba35e32c4481f2021-12-02T15:10:24ZStrategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT2407-814X2527-923810.18196/agr.3247https://doaj.org/article/03a133fb3ba54e49854ba35e32c4481f2017-12-01T00:00:00Zhttp://journal.umy.ac.id/index.php/ag/article/view/3010https://doaj.org/toc/2407-814Xhttps://doaj.org/toc/2527-9238<p><em>The objectives of this study were (i) to analyze external and internal factors of </em><em>bioethanol business unit in PT Perkebunan Nusantara XI</em><em> and (ii) to </em><em>evolve its development strategy</em><em>. The study used A'WOT analysis, a combination of Analytical Hierarchy Process (AHP) and SWOT analysis. The results of A’WOT analysis are internal factors of company: strength is availability of raw materials (0.383) and weakness is high production costs (0.536). External factors of company: opportunity is market opportunity (0.340) and threat is the low market index prices (0.305). Strategy prioritized in the development of bioethanol business unit is reducing the cost of production to cut costs that are not important and increasing the efficiency of production facilities in order to gain more profit (0.271).</em></p>Kartika WulandariRita NurmalinaNetti TinaprillaUniversitas Muhammadiyah YogyakartaarticleagroindustryA’WOTbioethanolstrategyAgricultureSAgriculture (General)S1-972BusinessHF5001-6182ENAgraris: Journal of Agribusiness and Rural Development Research, Vol 3, Iss 2, Pp 76-83 (2017) |
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agroindustry A’WOT bioethanol strategy Agriculture S Agriculture (General) S1-972 Business HF5001-6182 |
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agroindustry A’WOT bioethanol strategy Agriculture S Agriculture (General) S1-972 Business HF5001-6182 Kartika Wulandari Rita Nurmalina Netti Tinaprilla Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT |
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<p><em>The objectives of this study were (i) to analyze external and internal factors of </em><em>bioethanol business unit in PT Perkebunan Nusantara XI</em><em> and (ii) to </em><em>evolve its development strategy</em><em>. The study used A'WOT analysis, a combination of Analytical Hierarchy Process (AHP) and SWOT analysis. The results of A’WOT analysis are internal factors of company: strength is availability of raw materials (0.383) and weakness is high production costs (0.536). External factors of company: opportunity is market opportunity (0.340) and threat is the low market index prices (0.305). Strategy prioritized in the development of bioethanol business unit is reducing the cost of production to cut costs that are not important and increasing the efficiency of production facilities in order to gain more profit (0.271).</em></p> |
format |
article |
author |
Kartika Wulandari Rita Nurmalina Netti Tinaprilla |
author_facet |
Kartika Wulandari Rita Nurmalina Netti Tinaprilla |
author_sort |
Kartika Wulandari |
title |
Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT |
title_short |
Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT |
title_full |
Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT |
title_fullStr |
Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT |
title_full_unstemmed |
Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT |
title_sort |
strategi pengembangan unit usaha bioetanol pt perkebunan nusantara xi dengan pendekatan a’wot |
publisher |
Universitas Muhammadiyah Yogyakarta |
publishDate |
2017 |
url |
https://doaj.org/article/03a133fb3ba54e49854ba35e32c4481f |
work_keys_str_mv |
AT kartikawulandari strategipengembanganunitusahabioetanolptperkebunannusantaraxidenganpendekatanawot AT ritanurmalina strategipengembanganunitusahabioetanolptperkebunannusantaraxidenganpendekatanawot AT nettitinaprilla strategipengembanganunitusahabioetanolptperkebunannusantaraxidenganpendekatanawot |
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1718387671824334848 |