A message of the majority with scientific evidence encourages young people to show their prosocial nature in COVID-19 vaccination

Abstract The most promising way to prevent the explosive spread of COVID-19 infection is to achieve herd immunity through vaccination. It is therefore important to motivate those who are less willing to be vaccinated. To address this issue, we conducted an online survey of 6232 Japanese people to in...

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Autores principales:	Toshiko Tanaka, Tsuyoshi Nihonsugi, Fumio Ohtake, Masahiko Haruno
Formato:	article
Lenguaje:	EN
Publicado:	Nature Portfolio 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/03c4c5d1c0b748bfa795465bdf46f013
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spelling	oai:doaj.org-article:03c4c5d1c0b748bfa795465bdf46f0132021-12-05T12:11:28ZA message of the majority with scientific evidence encourages young people to show their prosocial nature in COVID-19 vaccination10.1038/s41598-021-02230-12045-2322https://doaj.org/article/03c4c5d1c0b748bfa795465bdf46f0132021-12-01T00:00:00Zhttps://doi.org/10.1038/s41598-021-02230-1https://doaj.org/toc/2045-2322Abstract The most promising way to prevent the explosive spread of COVID-19 infection is to achieve herd immunity through vaccination. It is therefore important to motivate those who are less willing to be vaccinated. To address this issue, we conducted an online survey of 6232 Japanese people to investigate age- and gender-dependent differences in attitudes towards COVID-19 vaccination and the underlying psychological processes. We asked participants to read one of nine different messages about COVID-19 vaccination and rate their willingness to be vaccinated. We also collected their 17 social personality trait scores and demographic information. We found that males 10–20 years old were least willing to be vaccinated. We also found that prosocial traits are the driving force for young people, but the motivation in older people also depends on risk aversion and self-interest. Furthermore, an analysis of 9 different messages demonstrated that for young people (particularly males), the message emphasizing the majority’s intention to vaccinate and scientific evidence for the safety of the vaccination had the strongest positive effect on the willingness to be vaccinated, suggesting that the “majority + scientific evidence” message nudges young people to show their prosocial nature in action.Toshiko TanakaTsuyoshi NihonsugiFumio OhtakeMasahiko HarunoNature PortfolioarticleMedicineRScienceQENScientific Reports, Vol 11, Iss 1, Pp 1-13 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Toshiko Tanaka Tsuyoshi Nihonsugi Fumio Ohtake Masahiko Haruno A message of the majority with scientific evidence encourages young people to show their prosocial nature in COVID-19 vaccination
description	Abstract The most promising way to prevent the explosive spread of COVID-19 infection is to achieve herd immunity through vaccination. It is therefore important to motivate those who are less willing to be vaccinated. To address this issue, we conducted an online survey of 6232 Japanese people to investigate age- and gender-dependent differences in attitudes towards COVID-19 vaccination and the underlying psychological processes. We asked participants to read one of nine different messages about COVID-19 vaccination and rate their willingness to be vaccinated. We also collected their 17 social personality trait scores and demographic information. We found that males 10–20 years old were least willing to be vaccinated. We also found that prosocial traits are the driving force for young people, but the motivation in older people also depends on risk aversion and self-interest. Furthermore, an analysis of 9 different messages demonstrated that for young people (particularly males), the message emphasizing the majority’s intention to vaccinate and scientific evidence for the safety of the vaccination had the strongest positive effect on the willingness to be vaccinated, suggesting that the “majority + scientific evidence” message nudges young people to show their prosocial nature in action.
format	article
author	Toshiko Tanaka Tsuyoshi Nihonsugi Fumio Ohtake Masahiko Haruno
author_facet	Toshiko Tanaka Tsuyoshi Nihonsugi Fumio Ohtake Masahiko Haruno
author_sort	Toshiko Tanaka
title	A message of the majority with scientific evidence encourages young people to show their prosocial nature in COVID-19 vaccination
title_short	A message of the majority with scientific evidence encourages young people to show their prosocial nature in COVID-19 vaccination
title_full	A message of the majority with scientific evidence encourages young people to show their prosocial nature in COVID-19 vaccination
title_fullStr	A message of the majority with scientific evidence encourages young people to show their prosocial nature in COVID-19 vaccination
title_full_unstemmed	A message of the majority with scientific evidence encourages young people to show their prosocial nature in COVID-19 vaccination
title_sort	message of the majority with scientific evidence encourages young people to show their prosocial nature in covid-19 vaccination
publisher	Nature Portfolio
publishDate	2021
url	https://doaj.org/article/03c4c5d1c0b748bfa795465bdf46f013
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A message of the majority with scientific evidence encourages young people to show their prosocial nature in COVID-19 vaccination

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