TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação

Considered the greatest product of the Brazilian Cultural Industry the soap opera is a fundamental mechanism to understanding the relationship between the market logic of the mass media and cultural and popular practices. Undeniable reinforcements of hegemonic thought pass through the soap opera, bu...

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Autor principal:	Larissa Leda Fonseca Rocha
Formato:	article
Lenguaje:	EN ES FR PT
Publicado:	Universidade Federal do Maranhão 2018
Materias:	soap opera hegemony encoding decoding Political science J Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/0429120f226c4c4e9b06da47752cd014
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id	oai:doaj.org-article:0429120f226c4c4e9b06da47752cd014
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spelling	oai:doaj.org-article:0429120f226c4c4e9b06da47752cd0142021-11-11T15:50:47ZTELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação2178-2865https://doaj.org/article/0429120f226c4c4e9b06da47752cd0142018-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=321158844035https://doaj.org/toc/2178-2865Considered the greatest product of the Brazilian Cultural Industry the soap opera is a fundamental mechanism to understanding the relationship between the market logic of the mass media and cultural and popular practices. Undeniable reinforcements of hegemonic thought pass through the soap opera, but something more transits there, a way of reading and popular appropriation that uses it as a vehicle for new symbolic practices and attribution of meaning that permeate the relations of power always intended - between dominators and dominated.Larissa Leda Fonseca RochaUniversidade Federal do Maranhãoarticlesoap operahegemonyencodingdecodingPolitical scienceJPolitical institutions and public administration (General)JF20-2112ENESFRPTRevista de Políticas Públicas, Vol 22, Pp 707-722 (2018)
institution	DOAJ
collection	DOAJ
language	EN ES FR PT
topic	soap opera hegemony encoding decoding Political science J Political institutions and public administration (General) JF20-2112
spellingShingle	soap opera hegemony encoding decoding Political science J Political institutions and public administration (General) JF20-2112 Larissa Leda Fonseca Rocha TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação
description	Considered the greatest product of the Brazilian Cultural Industry the soap opera is a fundamental mechanism to understanding the relationship between the market logic of the mass media and cultural and popular practices. Undeniable reinforcements of hegemonic thought pass through the soap opera, but something more transits there, a way of reading and popular appropriation that uses it as a vehicle for new symbolic practices and attribution of meaning that permeate the relations of power always intended - between dominators and dominated.
format	article
author	Larissa Leda Fonseca Rocha
author_facet	Larissa Leda Fonseca Rocha
author_sort	Larissa Leda Fonseca Rocha
title	TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação
title_short	TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação
title_full	TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação
title_fullStr	TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação
title_full_unstemmed	TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação
title_sort	telenovela ambivalente: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiþ cação
publisher	Universidade Federal do Maranhão
publishDate	2018
url	https://doaj.org/article/0429120f226c4c4e9b06da47752cd014
work_keys_str_mv	AT larissaledafonsecarocha telenovelaambivalenteaoscilacaoentreadurezadahegemoniaeosmalajustesdadecodiþcacao
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TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação

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