Explicating Choice of MTN® Advertising Frameworks in Nigerian Print Media

The meaning that a communicator intends to make determines the choice of the lexemes that the individual employs. Thus, this study explored the textual choices of MTN advertisements; as such entities were utilised to generate meaning potential. Seven advertisements of MTN functioned as the objects...

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Autores principales: Taofeek O Dalamu, Ogunlusi Gbenga
Formato: article
Lenguaje:EN
Publicado: Universitas Cokroaminoto Palopo 2020
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Acceso en línea:https://doaj.org/article/04372071848d464cbb26f6a514c7e139
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