The Pattern of People's Voting Behavior in Iran Based on Political Marketing Approach

The main task of marketing managers is the discovery of customer's needs and analysis of their purchasing behavior and the ranking of influencing factors on these. The result of this effort is to identify the tastes of the market and provide the appropriate goods or services, or to gain more ma...

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Autor principal:	Rasoul Yousefi Ramandi
Formato:	article
Lenguaje:	FA
Publicado:	Imam Sadiq University 2019
Materias:	political marketing voting behavior election i.r.of iran Political science J
Acceso en línea:	https://doaj.org/article/04a1ef36ab344a179a49e03f6c40c9ef
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spelling	oai:doaj.org-article:04a1ef36ab344a179a49e03f6c40c9ef2021-11-10T12:25:52ZThe Pattern of People's Voting Behavior in Iran Based on Political Marketing Approach2008-07432228-6594https://doaj.org/article/04a1ef36ab344a179a49e03f6c40c9ef2019-03-01T00:00:00Zhttp://pkn.journals.isu.ac.ir/article_2499_91f4f1c4a3097c33a74bcc28f28c3db2.pdfhttps://doaj.org/toc/2008-0743https://doaj.org/toc/2228-6594The main task of marketing managers is the discovery of customer's needs and analysis of their purchasing behavior and the ranking of influencing factors on these. The result of this effort is to identify the tastes of the market and provide the appropriate goods or services, or to gain more market share. <br />The Political parties, in the same manner, need to understand the individual and public needs so that they could obtain a correct analysis of the electorate's conduct and inclinations towards certain political trends and use it in their election campaigns. Therefore, the major task of political marketing is the analysis of people's voting behavior, a task which is referred to as the basic strategies of political campaigns. <br />The purpose of this research, an interdisciplinary one, is using the political marketing approach to explain the reasons behind people's backing a certain candidate. To do this, we have first reviewed the theoretical foundations of voting behavior and political marketing, and then we have identified and categorized the factors influencing the voting behavior of the Iranian people by using the mixed method, and finally we have ranked these factors. <br />The result of the research is the introduction of three major shaping factors behind people's voting behavior, namely the candidate, the voter and the competitive environment, each of which has three sub-components and 36 indicators.Rasoul Yousefi RamandiImam Sadiq Universityarticlepolitical marketingvoting behaviorelectioni.r.of iranPolitical scienceJFAدانش سیاسی, Vol 14, Iss 2, Pp 63-95 (2019)
institution	DOAJ
collection	DOAJ
language	FA
topic	political marketing voting behavior election i.r.of iran Political science J
spellingShingle	political marketing voting behavior election i.r.of iran Political science J Rasoul Yousefi Ramandi The Pattern of People's Voting Behavior in Iran Based on Political Marketing Approach
description	The main task of marketing managers is the discovery of customer's needs and analysis of their purchasing behavior and the ranking of influencing factors on these. The result of this effort is to identify the tastes of the market and provide the appropriate goods or services, or to gain more market share. <br />The Political parties, in the same manner, need to understand the individual and public needs so that they could obtain a correct analysis of the electorate's conduct and inclinations towards certain political trends and use it in their election campaigns. Therefore, the major task of political marketing is the analysis of people's voting behavior, a task which is referred to as the basic strategies of political campaigns. <br />The purpose of this research, an interdisciplinary one, is using the political marketing approach to explain the reasons behind people's backing a certain candidate. To do this, we have first reviewed the theoretical foundations of voting behavior and political marketing, and then we have identified and categorized the factors influencing the voting behavior of the Iranian people by using the mixed method, and finally we have ranked these factors. <br />The result of the research is the introduction of three major shaping factors behind people's voting behavior, namely the candidate, the voter and the competitive environment, each of which has three sub-components and 36 indicators.
format	article
author	Rasoul Yousefi Ramandi
author_facet	Rasoul Yousefi Ramandi
author_sort	Rasoul Yousefi Ramandi
title	The Pattern of People's Voting Behavior in Iran Based on Political Marketing Approach
title_short	The Pattern of People's Voting Behavior in Iran Based on Political Marketing Approach
title_full	The Pattern of People's Voting Behavior in Iran Based on Political Marketing Approach
title_fullStr	The Pattern of People's Voting Behavior in Iran Based on Political Marketing Approach
title_full_unstemmed	The Pattern of People's Voting Behavior in Iran Based on Political Marketing Approach
title_sort	pattern of people's voting behavior in iran based on political marketing approach
publisher	Imam Sadiq University
publishDate	2019
url	https://doaj.org/article/04a1ef36ab344a179a49e03f6c40c9ef
work_keys_str_mv	AT rasoulyousefiramandi thepatternofpeoplesvotingbehavioriniranbasedonpoliticalmarketingapproach AT rasoulyousefiramandi patternofpeoplesvotingbehavioriniranbasedonpoliticalmarketingapproach
_version_	1718439948130975744

The Pattern of People's Voting Behavior in Iran Based on Political Marketing Approach

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