Methodology of a marketing research of Internet users

Strengthening of a trend of development in Russia of internet marketing and, as a result, increase of relevance of carrying out highly professional marketing researches in the web environment has been considered. The article is aimed at identification of methodological specifics of a marketing resea...

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Autor principal: I. Yu. Alexandrova
Formato: article
Lenguaje:RU
Publicado: State University of Management 2019
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Acceso en línea:https://doaj.org/article/04c3599036c54a5396b66629bf1e063b
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