Online Shopping Behavior among Food Consumers during Pandemic: a Cross Generation Study

Shopping for food is a necessity that will continue to occur before the pandemic, during a pandemic, and post-pandemic. Pandemics that occur around the world also affect human behaviour, including food shopping behaviour. This study aims to analyze shopping behaviour and changes in shopping behaviou...

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Autores principales:	Puspita Rosana Eri, Zulaikha Yasinta, Annisa Arna Asna, Nabila Rifda, Rofiuddin Mohammad, Anwar Saiful
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/04dd319b706348439aa3abf3e9b68049
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spelling	oai:doaj.org-article:04dd319b706348439aa3abf3e9b680492021-11-08T15:19:57ZOnline Shopping Behavior among Food Consumers during Pandemic: a Cross Generation Study2267-124210.1051/e3sconf/202131705017https://doaj.org/article/04dd319b706348439aa3abf3e9b680492021-01-01T00:00:00Zhttps://www.e3s-conferences.org/articles/e3sconf/pdf/2021/93/e3sconf_icenis2021_05017.pdfhttps://doaj.org/toc/2267-1242Shopping for food is a necessity that will continue to occur before the pandemic, during a pandemic, and post-pandemic. Pandemics that occur around the world also affect human behaviour, including food shopping behaviour. This study aims to analyze shopping behaviour and changes in shopping behaviour during a pandemic. Consumers prefer to choose online shopping in pandemic situations according to safety. Data were collected by interviewing 12 respondents from the generation of baby boomers, X, Y, and Z. The data were processed using a qualitative approach using N-Vivo software. Research results showed that there were differences in food shopping behaviour during the pandemic. This research suggests that the food industry pays attention to shopping behaviour change during a pandemic to change strategies to get opportunities in the market. Novelty in this study is the first cross-generational qualitative analysis of food shopping behaviour among Indonesian consumers.Puspita Rosana EriZulaikha YasintaAnnisa Arna AsnaNabila RifdaRofiuddin MohammadAnwar SaifulEDP SciencesarticleEnvironmental sciencesGE1-350ENFRE3S Web of Conferences, Vol 317, p 05017 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	Environmental sciences GE1-350
spellingShingle	Environmental sciences GE1-350 Puspita Rosana Eri Zulaikha Yasinta Annisa Arna Asna Nabila Rifda Rofiuddin Mohammad Anwar Saiful Online Shopping Behavior among Food Consumers during Pandemic: a Cross Generation Study
description	Shopping for food is a necessity that will continue to occur before the pandemic, during a pandemic, and post-pandemic. Pandemics that occur around the world also affect human behaviour, including food shopping behaviour. This study aims to analyze shopping behaviour and changes in shopping behaviour during a pandemic. Consumers prefer to choose online shopping in pandemic situations according to safety. Data were collected by interviewing 12 respondents from the generation of baby boomers, X, Y, and Z. The data were processed using a qualitative approach using N-Vivo software. Research results showed that there were differences in food shopping behaviour during the pandemic. This research suggests that the food industry pays attention to shopping behaviour change during a pandemic to change strategies to get opportunities in the market. Novelty in this study is the first cross-generational qualitative analysis of food shopping behaviour among Indonesian consumers.
format	article
author	Puspita Rosana Eri Zulaikha Yasinta Annisa Arna Asna Nabila Rifda Rofiuddin Mohammad Anwar Saiful
author_facet	Puspita Rosana Eri Zulaikha Yasinta Annisa Arna Asna Nabila Rifda Rofiuddin Mohammad Anwar Saiful
author_sort	Puspita Rosana Eri
title	Online Shopping Behavior among Food Consumers during Pandemic: a Cross Generation Study
title_short	Online Shopping Behavior among Food Consumers during Pandemic: a Cross Generation Study
title_full	Online Shopping Behavior among Food Consumers during Pandemic: a Cross Generation Study
title_fullStr	Online Shopping Behavior among Food Consumers during Pandemic: a Cross Generation Study
title_full_unstemmed	Online Shopping Behavior among Food Consumers during Pandemic: a Cross Generation Study
title_sort	online shopping behavior among food consumers during pandemic: a cross generation study
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/04dd319b706348439aa3abf3e9b68049
work_keys_str_mv	AT puspitarosanaeri onlineshoppingbehavioramongfoodconsumersduringpandemicacrossgenerationstudy AT zulaikhayasinta onlineshoppingbehavioramongfoodconsumersduringpandemicacrossgenerationstudy AT annisaarnaasna onlineshoppingbehavioramongfoodconsumersduringpandemicacrossgenerationstudy AT nabilarifda onlineshoppingbehavioramongfoodconsumersduringpandemicacrossgenerationstudy AT rofiuddinmohammad onlineshoppingbehavioramongfoodconsumersduringpandemicacrossgenerationstudy AT anwarsaiful onlineshoppingbehavioramongfoodconsumersduringpandemicacrossgenerationstudy
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Online Shopping Behavior among Food Consumers during Pandemic: a Cross Generation Study

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