A RELAÇÃO DE VALORES DE POTENCIAIS CONSUMIDORES DE CURSOS DE GRADUAÇÃO
Nowadays, the Higher Learning Institutions (IES) face great competitivity, they search a new positioning on market. The understanding of the consumer profile enables the development of positioning strategies for new products/services. Thus, it is necessary to understand the variables which need to b...
Guardado en:
Autores principales: | Samuel Carvalho De Benedicto, Aline Michelli Penido da Silva, Luiz Henrique de Barros Vilas Boas, Cândido Ferreira da Silva Filho |
---|---|
Formato: | article |
Lenguaje: | ES PT |
Publicado: |
Universidade Federal de Santa Catarina
2012
|
Materias: | |
Acceso en línea: | https://doaj.org/article/04e1a0df8fe44a869d9c8ea54bc07b38 |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares
-
Sabor e bem-estar: uma relação entre atributos de produto e valores pessoais de consumidores de marcas regionais de café
por: Márcio Lopes Pimenta, et al.
Publicado: (2012) -
Employing Mean-End-Chains theory to explore students’ values from school’s image characteristics - A case study of a business school in Ho Chi Minh City
por: Le Hoai Kieu Giang, et al.
Publicado: (2021) -
Identifying the values associated with users’ behavior towards anonymity tools through means-end analysis
por: Andreas Skalkos, et al.
Publicado: (2020) -
The Value for the Consumer in Retail
por: Beatriz Cavalcante Chamie, et al.
Publicado: (2015) -
Motivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis
por: Thanh Hoai Nguyen, et al.
Publicado: (2021)