A RELAÇÃO DE VALORES DE POTENCIAIS CONSUMIDORES DE CURSOS DE GRADUAÇÃO

A RELAÇÃO DE VALORES DE POTENCIAIS CONSUMIDORES DE CURSOS DE GRADUAÇÃO

Nowadays, the Higher Learning Institutions (IES) face great competitivity, they search a new positioning on market. The understanding of the consumer profile enables the development of positioning strategies for new products/services. Thus, it is necessary to understand the variables which need to b...

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Bibliographic Details
Main Authors: Samuel Carvalho De Benedicto, Aline Michelli Penido da Silva, Luiz Henrique de Barros Vilas Boas, Cândido Ferreira da Silva Filho
Format: article
Language:ES
PT
Published: Universidade Federal de Santa Catarina 2012
Subjects:
higher learning institution
means
end chain
laddering
values
consumer behavior
Education (General)
L7-991
Special aspects of education
LC8-6691
Online Access:https://doaj.org/article/04e1a0df8fe44a869d9c8ea54bc07b38
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