A RELAÇÃO DE VALORES DE POTENCIAIS CONSUMIDORES DE CURSOS DE GRADUAÇÃO
Nowadays, the Higher Learning Institutions (IES) face great competitivity, they search a new positioning on market. The understanding of the consumer profile enables the development of positioning strategies for new products/services. Thus, it is necessary to understand the variables which need to b...
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| Auteurs principaux: | , , , |
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| Format: | article |
| Langue: | ES PT |
| Publié: |
Universidade Federal de Santa Catarina
2012
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| Accès en ligne: | https://doaj.org/article/04e1a0df8fe44a869d9c8ea54bc07b38 |
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