CORPORATE ENVIRONMENTALISM: REDESIGNING BUSINESS MODELS TO FIT STRATEGY, ORGANIZATIONAL CAPABILITIES AND THE NATURAL ENVIRONMENT

The increasing concern of citizens, nations and businesses on natural environment protection and respect lead companies to re-invent new ways of business activities and models. In that sense, new paradigms as the Circular Economy and stakeholders’ pressures move companies towards corporate environme...

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Autor principal:	G. Martín-de Castro
Formato:	article
Lenguaje:	RU
Publicado:	Real Economics Publishing House 2021
Materias:	corporate environmentalism circular economy eco-innovations eco-strategy the green marketing sustainable development Risk in industry. Risk management HD61
Acceso en línea:	https://doaj.org/article/050eecb718da4c64ab5b43894e762941
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id	oai:doaj.org-article:050eecb718da4c64ab5b43894e762941
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spelling	oai:doaj.org-article:050eecb718da4c64ab5b43894e7629412021-11-19T10:42:01ZCORPORATE ENVIRONMENTALISM: REDESIGNING BUSINESS MODELS TO FIT STRATEGY, ORGANIZATIONAL CAPABILITIES AND THE NATURAL ENVIRONMENT2618-947X2618-998410.17747/2618-947X-2021-1-24-33https://doaj.org/article/050eecb718da4c64ab5b43894e7629412021-08-01T00:00:00Zhttps://www.jsdrm.ru/jour/article/view/930https://doaj.org/toc/2618-947Xhttps://doaj.org/toc/2618-9984The increasing concern of citizens, nations and businesses on natural environment protection and respect lead companies to re-invent new ways of business activities and models. In that sense, new paradigms as the Circular Economy and stakeholders’ pressures move companies towards corporate environmentalism, which supposes to modify company’s aim, mission and strategy. The formulation and implementation of effective proactive environmental strategies implies the reconfiguration and development of new environmental organizational capabilities, especially those linked to business operations and market-related ones. In this new competitive arena, environmental innovations, green marketing and corporate image, environmental legitimacy and reputation are analyzed as main drivers of proactive environmental strategies and key decisions of new and sustainable business models.This paper develops an integrative review of previous concepts intimately related to corporate environmentalism and proposes some fruitfully avenues of future research for those, both academics and business practitioners, focused on how to fit firm’s activities and competitiveness and the respect and preservation of the natural environment.G. Martín-de CastroReal Economics Publishing House articlecorporate environmentalismcircular economyeco-innovationseco-strategythe green marketingsustainable developmentRisk in industry. Risk managementHD61RU Strategičeskie Rešeniâ i Risk-Menedžment, Vol 12, Iss 1, Pp 24-33 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	corporate environmentalism circular economy eco-innovations eco-strategy the green marketing sustainable development Risk in industry. Risk management HD61
spellingShingle	corporate environmentalism circular economy eco-innovations eco-strategy the green marketing sustainable development Risk in industry. Risk management HD61 G. Martín-de Castro CORPORATE ENVIRONMENTALISM: REDESIGNING BUSINESS MODELS TO FIT STRATEGY, ORGANIZATIONAL CAPABILITIES AND THE NATURAL ENVIRONMENT
description	The increasing concern of citizens, nations and businesses on natural environment protection and respect lead companies to re-invent new ways of business activities and models. In that sense, new paradigms as the Circular Economy and stakeholders’ pressures move companies towards corporate environmentalism, which supposes to modify company’s aim, mission and strategy. The formulation and implementation of effective proactive environmental strategies implies the reconfiguration and development of new environmental organizational capabilities, especially those linked to business operations and market-related ones. In this new competitive arena, environmental innovations, green marketing and corporate image, environmental legitimacy and reputation are analyzed as main drivers of proactive environmental strategies and key decisions of new and sustainable business models.This paper develops an integrative review of previous concepts intimately related to corporate environmentalism and proposes some fruitfully avenues of future research for those, both academics and business practitioners, focused on how to fit firm’s activities and competitiveness and the respect and preservation of the natural environment.
format	article
author	G. Martín-de Castro
author_facet	G. Martín-de Castro
author_sort	G. Martín-de Castro
title	CORPORATE ENVIRONMENTALISM: REDESIGNING BUSINESS MODELS TO FIT STRATEGY, ORGANIZATIONAL CAPABILITIES AND THE NATURAL ENVIRONMENT
title_short	CORPORATE ENVIRONMENTALISM: REDESIGNING BUSINESS MODELS TO FIT STRATEGY, ORGANIZATIONAL CAPABILITIES AND THE NATURAL ENVIRONMENT
title_full	CORPORATE ENVIRONMENTALISM: REDESIGNING BUSINESS MODELS TO FIT STRATEGY, ORGANIZATIONAL CAPABILITIES AND THE NATURAL ENVIRONMENT
title_fullStr	CORPORATE ENVIRONMENTALISM: REDESIGNING BUSINESS MODELS TO FIT STRATEGY, ORGANIZATIONAL CAPABILITIES AND THE NATURAL ENVIRONMENT
title_full_unstemmed	CORPORATE ENVIRONMENTALISM: REDESIGNING BUSINESS MODELS TO FIT STRATEGY, ORGANIZATIONAL CAPABILITIES AND THE NATURAL ENVIRONMENT
title_sort	corporate environmentalism: redesigning business models to fit strategy, organizational capabilities and the natural environment
publisher	Real Economics Publishing House
publishDate	2021
url	https://doaj.org/article/050eecb718da4c64ab5b43894e762941
work_keys_str_mv	AT gmartindecastro corporateenvironmentalismredesigningbusinessmodelstofitstrategyorganizationalcapabilitiesandthenaturalenvironment
_version_	1718420174864908288

CORPORATE ENVIRONMENTALISM: REDESIGNING BUSINESS MODELS TO FIT STRATEGY, ORGANIZATIONAL CAPABILITIES AND THE NATURAL ENVIRONMENT

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