Crafting Design Strategy on Seaweed Industry in Indonesia
The global demand for seaweed is expected to increase in the coming years due to new product development using seaweed. There are many benefits of seaweed such as pharmaceuticals, cosmetics, food industries, textiles, paper, and bioenergy production. On the other hand, Indonesia, as the archipelago...
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Bogor Agricultural University
2021
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oai:doaj.org-article:052b4be6cb9944acb412091a3ed367f12021-11-04T04:19:59ZCrafting Design Strategy on Seaweed Industry in Indonesia1693-58532407-252410.17358/jma.18.2.156https://doaj.org/article/052b4be6cb9944acb412091a3ed367f12021-07-01T00:00:00Zhttps://jurnal.ipb.ac.id/index.php/jmagr/article/view/37004https://doaj.org/toc/1693-5853https://doaj.org/toc/2407-2524The global demand for seaweed is expected to increase in the coming years due to new product development using seaweed. There are many benefits of seaweed such as pharmaceuticals, cosmetics, food industries, textiles, paper, and bioenergy production. On the other hand, Indonesia, as the archipelago country with the second-longest coastline after Canada, is expected to achieve competitiveness so Indonesia benefit more from the seaweed industry. This study aims to get the landscape of the seaweed industry and to select strategies. The strategies are designed using the Structural Equation Modelling Method – Partial Least Square (SEM – PLS). The findings of this study are the competitive advantage of Indonesia's carrageenan-producing seaweed industry using descriptive statistical methods through the perception model show considered weak. The three main parameters of concern are assessed as low-cost leadership, ability to increase export value and self-sufficiency in meeting the needs of domestic seaweed. The analysis also shows that the influence of innovation and stakeholder support on increasing the competitive advantage of Indonesia's carrageenan-producing seaweed industry is considered significant. Innovation is represented by the latent variable attributes of innovation, communication channels and the role of change agents, which are concluded to have a significant effect both directly and indirectly on the industry's competitive advantage. Keywords: seaweed industry, competitiveness, carrageenan, innovation, SEM-PLS, stakeholder supportMuhammad Gunawan Sani SaputroNunung NuryartonoBustanul ArifinNimmi ZulbainarniBogor Agricultural UniversityarticleAgriculture (General)S1-972BusinessHF5001-6182ENIDJurnal Manajemen & Agribisnis, Vol 18, Iss 2, Pp 156-156 (2021) |
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Agriculture (General) S1-972 Business HF5001-6182 |
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Agriculture (General) S1-972 Business HF5001-6182 Muhammad Gunawan Sani Saputro Nunung Nuryartono Bustanul Arifin Nimmi Zulbainarni Crafting Design Strategy on Seaweed Industry in Indonesia |
| description |
The global demand for seaweed is expected to increase in the coming years due to new product development using seaweed. There are many benefits of seaweed such as pharmaceuticals, cosmetics, food industries, textiles, paper, and bioenergy production. On the other hand, Indonesia, as the archipelago country with the second-longest coastline after Canada, is expected to achieve competitiveness so Indonesia benefit more from the seaweed industry. This study aims to get the landscape of the seaweed industry and to select strategies. The strategies are designed using the Structural Equation Modelling Method – Partial Least Square (SEM – PLS). The findings of this study are the competitive advantage of Indonesia's carrageenan-producing seaweed industry using descriptive statistical methods through the perception model show considered weak. The three main parameters of concern are assessed as low-cost leadership, ability to increase export value and self-sufficiency in meeting the needs of domestic seaweed. The analysis also shows that the influence of innovation and stakeholder support on increasing the competitive advantage of Indonesia's carrageenan-producing seaweed industry is considered significant. Innovation is represented by the latent variable attributes of innovation, communication channels and the role of change agents, which are concluded to have a significant effect both directly and indirectly on the industry's competitive advantage.
Keywords: seaweed industry, competitiveness, carrageenan, innovation, SEM-PLS, stakeholder support |
| format |
article |
| author |
Muhammad Gunawan Sani Saputro Nunung Nuryartono Bustanul Arifin Nimmi Zulbainarni |
| author_facet |
Muhammad Gunawan Sani Saputro Nunung Nuryartono Bustanul Arifin Nimmi Zulbainarni |
| author_sort |
Muhammad Gunawan Sani Saputro |
| title |
Crafting Design Strategy on Seaweed Industry in Indonesia |
| title_short |
Crafting Design Strategy on Seaweed Industry in Indonesia |
| title_full |
Crafting Design Strategy on Seaweed Industry in Indonesia |
| title_fullStr |
Crafting Design Strategy on Seaweed Industry in Indonesia |
| title_full_unstemmed |
Crafting Design Strategy on Seaweed Industry in Indonesia |
| title_sort |
crafting design strategy on seaweed industry in indonesia |
| publisher |
Bogor Agricultural University |
| publishDate |
2021 |
| url |
https://doaj.org/article/052b4be6cb9944acb412091a3ed367f1 |
| work_keys_str_mv |
AT muhammadgunawansanisaputro craftingdesignstrategyonseaweedindustryinindonesia AT nunungnuryartono craftingdesignstrategyonseaweedindustryinindonesia AT bustanularifin craftingdesignstrategyonseaweedindustryinindonesia AT nimmizulbainarni craftingdesignstrategyonseaweedindustryinindonesia |
| _version_ |
1718445312571342848 |