Using best-worst scaling method to examine consumers’ value preferences: A multidimensional perspective
Unlike most prior studies, this study reconceptualizes the perceived value construct from the multidimensional perspective by incorporating the aesthetic and altruistic values from Holbrook’s value typology with the Theory of Consumption Value. Moreover, this study is a pioneer in measuring the cons...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN |
| Published: |
Taylor & Francis Group
2016
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| Subjects: | |
| Online Access: | https://doaj.org/article/05400b11c21c4bccb004ae92009a4f4f |
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