The Effect of Price and Brand Image of Smartphone Toward Purchasing Decision of Muslim Consumers (Case Study Student University of Darussalam Gontor Campus 6 Magelang)

In a competitive businesses situation that increasingly going forward at this time, companies need to utilize their resources optimally that can aff ect consumers’ perception on purchasing, as an example in adjusting the price and also improving their the brand image. In Islamic law, Excessive consu...

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Autores principales:	Fadly Arif, Imam Haryadi
Formato:	article
Lenguaje:	AR EN ID
Publicado:	Universitas Darussalam Gontor 2018
Materias:	price brand image purchasing decision Islam. Bahai Faith. Theosophy, etc. BP1-610 Economic theory. Demography HB1-3840
Acceso en línea:	http://dx.doi.org/10.21111/iej.v4i1.2902 https://doaj.org/article/0560e638f62748ffbbc2ca79936da8c3
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spelling	oai:doaj.org-article:0560e638f62748ffbbc2ca79936da8c32021-11-09T00:39:39ZThe Effect of Price and Brand Image of Smartphone Toward Purchasing Decision of Muslim Consumers (Case Study Student University of Darussalam Gontor Campus 6 Magelang)http://dx.doi.org/10.21111/iej.v4i1.29022460-18962541-5573https://doaj.org/article/0560e638f62748ffbbc2ca79936da8c32018-06-01T00:00:00Zhttps://ejournal.unida.gontor.ac.id/index.php/JEI/article/view/2902https://doaj.org/toc/2460-1896https://doaj.org/toc/2541-5573In a competitive businesses situation that increasingly going forward at this time, companies need to utilize their resources optimally that can aff ect consumers’ perception on purchasing, as an example in adjusting the price and also improving their the brand image. In Islamic law, Excessive consumption is called by the term israf or tabzir (wasting resourches without any good use). As a consumer and student of Islamic economics, more throughly before buying a product is very important, especially for students UNIDA Magelang. The purpose of this research is to fi nd out the eff ect of price and brand image of Smartphone toward purchasing decision of muslim consumers. This research is quantitative research, the data used in this research is primary data obtained from the questionnaires that distributed to the respondents, with 67 persons as a sample. The data analysis techniques by using validity test, reliability test, multiple regression and classical assumption test. The result of this research show that the price and brand image of Smartphone aff ect purchasing decision of muslim consumers, with value of (t) count 2.006 for price, and 5.900 for brand image. Based on these values, it is concluded that brand image has more signifi cantly eff ect toward purchasing decision of muslim consumers than the price. And the eff ect from price and brand image of Smartphone toward purchasing decision of muslim consumers is 52,2%, and 47,8% is influanced by other factors.Fadly ArifImam HaryadiUniversitas Darussalam Gontorarticlepricebrand imagepurchasing decisionIslam. Bahai Faith. Theosophy, etc.BP1-610Economic theory. DemographyHB1-3840ARENIDIslamic Economics Journal, Vol 4, Iss 1, Pp 115-131 (2018)
institution	DOAJ
collection	DOAJ
language	AR EN ID
topic	price brand image purchasing decision Islam. Bahai Faith. Theosophy, etc. BP1-610 Economic theory. Demography HB1-3840
spellingShingle	price brand image purchasing decision Islam. Bahai Faith. Theosophy, etc. BP1-610 Economic theory. Demography HB1-3840 Fadly Arif Imam Haryadi The Effect of Price and Brand Image of Smartphone Toward Purchasing Decision of Muslim Consumers (Case Study Student University of Darussalam Gontor Campus 6 Magelang)
description	In a competitive businesses situation that increasingly going forward at this time, companies need to utilize their resources optimally that can aff ect consumers’ perception on purchasing, as an example in adjusting the price and also improving their the brand image. In Islamic law, Excessive consumption is called by the term israf or tabzir (wasting resourches without any good use). As a consumer and student of Islamic economics, more throughly before buying a product is very important, especially for students UNIDA Magelang. The purpose of this research is to fi nd out the eff ect of price and brand image of Smartphone toward purchasing decision of muslim consumers. This research is quantitative research, the data used in this research is primary data obtained from the questionnaires that distributed to the respondents, with 67 persons as a sample. The data analysis techniques by using validity test, reliability test, multiple regression and classical assumption test. The result of this research show that the price and brand image of Smartphone aff ect purchasing decision of muslim consumers, with value of (t) count 2.006 for price, and 5.900 for brand image. Based on these values, it is concluded that brand image has more signifi cantly eff ect toward purchasing decision of muslim consumers than the price. And the eff ect from price and brand image of Smartphone toward purchasing decision of muslim consumers is 52,2%, and 47,8% is influanced by other factors.
format	article
author	Fadly Arif Imam Haryadi
author_facet	Fadly Arif Imam Haryadi
author_sort	Fadly Arif
title	The Effect of Price and Brand Image of Smartphone Toward Purchasing Decision of Muslim Consumers (Case Study Student University of Darussalam Gontor Campus 6 Magelang)
title_short	The Effect of Price and Brand Image of Smartphone Toward Purchasing Decision of Muslim Consumers (Case Study Student University of Darussalam Gontor Campus 6 Magelang)
title_full	The Effect of Price and Brand Image of Smartphone Toward Purchasing Decision of Muslim Consumers (Case Study Student University of Darussalam Gontor Campus 6 Magelang)
title_fullStr	The Effect of Price and Brand Image of Smartphone Toward Purchasing Decision of Muslim Consumers (Case Study Student University of Darussalam Gontor Campus 6 Magelang)
title_full_unstemmed	The Effect of Price and Brand Image of Smartphone Toward Purchasing Decision of Muslim Consumers (Case Study Student University of Darussalam Gontor Campus 6 Magelang)
title_sort	effect of price and brand image of smartphone toward purchasing decision of muslim consumers (case study student university of darussalam gontor campus 6 magelang)
publisher	Universitas Darussalam Gontor
publishDate	2018
url	http://dx.doi.org/10.21111/iej.v4i1.2902 https://doaj.org/article/0560e638f62748ffbbc2ca79936da8c3
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The Effect of Price and Brand Image of Smartphone Toward Purchasing Decision of Muslim Consumers (Case Study Student University of Darussalam Gontor Campus 6 Magelang)

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