REVIEW: Pernicious effect of promotion panned

Book review of: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, by Aeron Davis. Cambridge, UK: Polity Press, 2013, 247 pp. ISBN 0745639836. Aeron Davis' new book promotes the argument that we are increasingly submerged in promotional discou...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Averill Gordon
Formato:	article
Lenguaje:	EN
Publicado:	Asia Pacific Network 2014
Materias:	cultural promotion marketing postmodernism public relations reviews semiotics Communication. Mass media P87-96 Journalism. The periodical press, etc. PN4699-5650
Acceso en línea:	https://doaj.org/article/056481c2455f4408b7c2de269dadc980
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:056481c2455f4408b7c2de269dadc980
record_format	dspace
spelling	oai:doaj.org-article:056481c2455f4408b7c2de269dadc9802021-12-02T09:09:36ZREVIEW: Pernicious effect of promotion panned10.24135/pjr.v20i1.2031023-94992324-2035https://doaj.org/article/056481c2455f4408b7c2de269dadc9802014-05-01T00:00:00Zhttps://ojs.aut.ac.nz/pacific-journalism-review/article/view/203https://doaj.org/toc/1023-9499https://doaj.org/toc/2324-2035 Book review of: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, by Aeron Davis. Cambridge, UK: Polity Press, 2013, 247 pp. ISBN 0745639836. Aeron Davis' new book promotes the argument that we are increasingly submerged in promotional discourses. This book will not rescue anyone from their impending drowning but nevertheless it searches the murky waters of public relations, marketing, promotions and advertising fishing out the pervasive and unrelenting promotional influences. The author draws on numerous theories to demonstrate the cultural shift we have made to become a promotional world. It draws on established media theorists such as Adorno, Barthes, Baudrillard, Blumer, Bordieu, Fiske and McQuail as well as more recent researchers to develop the argument that promotion has become an imperceptible and intrinsic part of our lives. This text is likely to have greater appeal to readers with prior knowledge of mass communications, journalism or public relations as it does not explain theories but glosses over them, for example, Barthes’ semiotics is briefly described as how a signifier and signified have varied individual meanings but can combine to form one sign. Davis refers to textual analysis by racing through the tools of news values, uses and gratifications, encoding and decoding, semiotics and postmodernism. Averill GordonAsia Pacific Networkarticlecultural promotionmarketingpostmodernismpublic relationsreviewssemioticsCommunication. Mass mediaP87-96Journalism. The periodical press, etc.PN4699-5650ENPacific Journalism Review, Vol 20, Iss 1 (2014)
institution	DOAJ
collection	DOAJ
language	EN
topic	cultural promotion marketing postmodernism public relations reviews semiotics Communication. Mass media P87-96 Journalism. The periodical press, etc. PN4699-5650
spellingShingle	cultural promotion marketing postmodernism public relations reviews semiotics Communication. Mass media P87-96 Journalism. The periodical press, etc. PN4699-5650 Averill Gordon REVIEW: Pernicious effect of promotion panned
description	Book review of: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, by Aeron Davis. Cambridge, UK: Polity Press, 2013, 247 pp. ISBN 0745639836. Aeron Davis' new book promotes the argument that we are increasingly submerged in promotional discourses. This book will not rescue anyone from their impending drowning but nevertheless it searches the murky waters of public relations, marketing, promotions and advertising fishing out the pervasive and unrelenting promotional influences. The author draws on numerous theories to demonstrate the cultural shift we have made to become a promotional world. It draws on established media theorists such as Adorno, Barthes, Baudrillard, Blumer, Bordieu, Fiske and McQuail as well as more recent researchers to develop the argument that promotion has become an imperceptible and intrinsic part of our lives. This text is likely to have greater appeal to readers with prior knowledge of mass communications, journalism or public relations as it does not explain theories but glosses over them, for example, Barthes’ semiotics is briefly described as how a signifier and signified have varied individual meanings but can combine to form one sign. Davis refers to textual analysis by racing through the tools of news values, uses and gratifications, encoding and decoding, semiotics and postmodernism.
format	article
author	Averill Gordon
author_facet	Averill Gordon
author_sort	Averill Gordon
title	REVIEW: Pernicious effect of promotion panned
title_short	REVIEW: Pernicious effect of promotion panned
title_full	REVIEW: Pernicious effect of promotion panned
title_fullStr	REVIEW: Pernicious effect of promotion panned
title_full_unstemmed	REVIEW: Pernicious effect of promotion panned
title_sort	review: pernicious effect of promotion panned
publisher	Asia Pacific Network
publishDate	2014
url	https://doaj.org/article/056481c2455f4408b7c2de269dadc980
work_keys_str_mv	AT averillgordon reviewperniciouseffectofpromotionpanned
_version_	1718398222507966464

REVIEW: Pernicious effect of promotion panned

Ejemplares similares