REVIEW: Pernicious effect of promotion panned
Book review of: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, by Aeron Davis. Cambridge, UK: Polity Press, 2013, 247 pp. ISBN 0745639836. Aeron Davis' new book promotes the argument that we are increasingly submerged in promotional discou...
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Asia Pacific Network
2014
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| Acceso en línea: | https://doaj.org/article/056481c2455f4408b7c2de269dadc980 |
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