Tourists’ Preferences for Sustainable Tourism: The Case of Pok Tunggal Beach, Yogyakarta Indonesia

Tourists as the main actor in tourism industry play an essential role in achieving sustainable tourism. Tourist preference for physical environment and infrastructure development in the tourism destination can affect the achievement of sustainable tourism. This study aims at measuring tourist prefer...

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Autores principales:	Endah Saptutyningsih, Aprio Duanta
Formato:	article
Lenguaje:	EN
Publicado:	Universitas Muhammadiyah Yogyakarta 2021
Materias:	sustainable tourism willingness to pay choice modeling economic value tourist Economic theory. Demography HB1-3840
Acceso en línea:	https://doaj.org/article/05d5a593ba134a6c8b93fd980b9786f9
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spelling	oai:doaj.org-article:05d5a593ba134a6c8b93fd980b9786f92021-12-02T15:38:23ZTourists’ Preferences for Sustainable Tourism: The Case of Pok Tunggal Beach, Yogyakarta Indonesia1411-99002541-550610.18196/jesp.v22i1.10130https://doaj.org/article/05d5a593ba134a6c8b93fd980b9786f92021-04-01T00:00:00Zhttps://journal.umy.ac.id/index.php/esp/article/view/10130https://doaj.org/toc/1411-9900https://doaj.org/toc/2541-5506Tourists as the main actor in tourism industry play an essential role in achieving sustainable tourism. Tourist preference for physical environment and infrastructure development in the tourism destination can affect the achievement of sustainable tourism. This study aims at measuring tourist preference for sustainable tourism management and calculating the economic value of the tourism destination. For this purpose, the Pok Tunggal Beach tourist area in Yogyakarta Indonesia was considered as a case study site. A survey with 200 local tourists was conducted using the Choice Modeling (CM) technique to measure their preferences related to the development on the beach. This study found that tourists prefer to pay more fees to get better and more sustainable facilities. The economic value of the Pok Tunggal Beach is the amount of IDR 1,038,600 (USD 73.66). The main attributes in the destination, tourist's education, environmental awareness, and recreation costs are statistically significant in determining tourists' preferences. This study recommends Pok Tunggal beach quality improvement by considering the tourist preferences. This study also suggests a price for the entrance fees, not only to increase revenue but also to monitor and control the number of tourists who visit the beach.Endah SaptutyningsihAprio DuantaUniversitas Muhammadiyah Yogyakartaarticlesustainable tourismwillingness to paychoice modelingeconomic valuetouristEconomic theory. DemographyHB1-3840ENJurnal Ekonomi & Studi Pembangunan, Vol 22, Iss 1, Pp 128-143 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	sustainable tourism willingness to pay choice modeling economic value tourist Economic theory. Demography HB1-3840
spellingShingle	sustainable tourism willingness to pay choice modeling economic value tourist Economic theory. Demography HB1-3840 Endah Saptutyningsih Aprio Duanta Tourists’ Preferences for Sustainable Tourism: The Case of Pok Tunggal Beach, Yogyakarta Indonesia
description	Tourists as the main actor in tourism industry play an essential role in achieving sustainable tourism. Tourist preference for physical environment and infrastructure development in the tourism destination can affect the achievement of sustainable tourism. This study aims at measuring tourist preference for sustainable tourism management and calculating the economic value of the tourism destination. For this purpose, the Pok Tunggal Beach tourist area in Yogyakarta Indonesia was considered as a case study site. A survey with 200 local tourists was conducted using the Choice Modeling (CM) technique to measure their preferences related to the development on the beach. This study found that tourists prefer to pay more fees to get better and more sustainable facilities. The economic value of the Pok Tunggal Beach is the amount of IDR 1,038,600 (USD 73.66). The main attributes in the destination, tourist's education, environmental awareness, and recreation costs are statistically significant in determining tourists' preferences. This study recommends Pok Tunggal beach quality improvement by considering the tourist preferences. This study also suggests a price for the entrance fees, not only to increase revenue but also to monitor and control the number of tourists who visit the beach.
format	article
author	Endah Saptutyningsih Aprio Duanta
author_facet	Endah Saptutyningsih Aprio Duanta
author_sort	Endah Saptutyningsih
title	Tourists’ Preferences for Sustainable Tourism: The Case of Pok Tunggal Beach, Yogyakarta Indonesia
title_short	Tourists’ Preferences for Sustainable Tourism: The Case of Pok Tunggal Beach, Yogyakarta Indonesia
title_full	Tourists’ Preferences for Sustainable Tourism: The Case of Pok Tunggal Beach, Yogyakarta Indonesia
title_fullStr	Tourists’ Preferences for Sustainable Tourism: The Case of Pok Tunggal Beach, Yogyakarta Indonesia
title_full_unstemmed	Tourists’ Preferences for Sustainable Tourism: The Case of Pok Tunggal Beach, Yogyakarta Indonesia
title_sort	tourists’ preferences for sustainable tourism: the case of pok tunggal beach, yogyakarta indonesia
publisher	Universitas Muhammadiyah Yogyakarta
publishDate	2021
url	https://doaj.org/article/05d5a593ba134a6c8b93fd980b9786f9
work_keys_str_mv	AT endahsaptutyningsih touristspreferencesforsustainabletourismthecaseofpoktunggalbeachyogyakartaindonesia AT aprioduanta touristspreferencesforsustainabletourismthecaseofpoktunggalbeachyogyakartaindonesia
_version_	1718386152730263552

Tourists’ Preferences for Sustainable Tourism: The Case of Pok Tunggal Beach, Yogyakarta Indonesia

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