Sustainable marketing communication strategies of Russian companies under the import substitution policy

Sustainable marketing communication strategies of Russian companies under the import substitution policy

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Autores principales: Veronika Yu. Chernova, Alexander M. Zobov, Vasily S. Starostin, Galina V. Butkovskaya
Formato: article
Lenguaje:EN
Publicado: Entrepreneurship and Sustainability Center 2017
Materias:
Environmental sciences
GE1-350
Technological innovations. Automation
HD45-45.2
Acceso en línea:https://doaj.org/article/0609a6fdf8f64673a93b613670b8408a
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spelling oai:doaj.org-article:0609a6fdf8f64673a93b613670b8408a2021-11-13T17:19:22ZSustainable marketing communication strategies of Russian companies under the import substitution policy2345-028210.9770/jesi.2017.5.2(5)https://doaj.org/article/0609a6fdf8f64673a93b613670b8408a2017-12-01T00:00:00Zhttps://jssidoi.org/jesi/article/146https://doaj.org/toc/2345-0282Veronika Yu. ChernovaAlexander M. ZobovVasily S. StarostinGalina V. ButkovskayaEntrepreneurship and Sustainability CenterarticleEnvironmental sciencesGE1-350Technological innovations. AutomationHD45-45.2ENEntrepreneurship and Sustainability Issues, Vol 5, Iss 2, Pp 223-230 (2017)
institution DOAJ
collection DOAJ
language EN
topic Environmental sciences
GE1-350
Technological innovations. Automation
HD45-45.2
spellingShingle Environmental sciences
GE1-350
Technological innovations. Automation
HD45-45.2
Veronika Yu. Chernova
Alexander M. Zobov
Vasily S. Starostin
Galina V. Butkovskaya
Sustainable marketing communication strategies of Russian companies under the import substitution policy
format article
author Veronika Yu. Chernova
Alexander M. Zobov
Vasily S. Starostin
Galina V. Butkovskaya
author_facet Veronika Yu. Chernova
Alexander M. Zobov
Vasily S. Starostin
Galina V. Butkovskaya
author_sort Veronika Yu. Chernova
title Sustainable marketing communication strategies of Russian companies under the import substitution policy
title_short Sustainable marketing communication strategies of Russian companies under the import substitution policy
title_full Sustainable marketing communication strategies of Russian companies under the import substitution policy
title_fullStr Sustainable marketing communication strategies of Russian companies under the import substitution policy
title_full_unstemmed Sustainable marketing communication strategies of Russian companies under the import substitution policy
title_sort sustainable marketing communication strategies of russian companies under the import substitution policy
publisher Entrepreneurship and Sustainability Center
publishDate 2017
url https://doaj.org/article/0609a6fdf8f64673a93b613670b8408a
work_keys_str_mv AT veronikayuchernova sustainablemarketingcommunicationstrategiesofrussiancompaniesundertheimportsubstitutionpolicy
AT alexandermzobov sustainablemarketingcommunicationstrategiesofrussiancompaniesundertheimportsubstitutionpolicy
AT vasilysstarostin sustainablemarketingcommunicationstrategiesofrussiancompaniesundertheimportsubstitutionpolicy
AT galinavbutkovskaya sustainablemarketingcommunicationstrategiesofrussiancompaniesundertheimportsubstitutionpolicy
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