Research on the Evaluation Algorithm of Social Capital Influence of Enterprise Network Marketing

In order to improve the problems of low recognition of evaluation results of traditional methods, comprehensive evaluation results, low accuracy, and small number of marketing advertisements, this paper proposes a social capital impact evaluation algorithm for corporate network marketing. It analyze...

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Autor principal:	Yu Yu
Formato:	article
Lenguaje:	EN
Publicado:	Hindawi-Wiley 2021
Materias:	Technology (General) T1-995 Science (General) Q1-390
Acceso en línea:	https://doaj.org/article/0618b27f12314e6cadd67e2c174b6273
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id	oai:doaj.org-article:0618b27f12314e6cadd67e2c174b6273
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spelling	oai:doaj.org-article:0618b27f12314e6cadd67e2c174b62732021-11-08T02:36:25ZResearch on the Evaluation Algorithm of Social Capital Influence of Enterprise Network Marketing1939-012210.1155/2021/7711322https://doaj.org/article/0618b27f12314e6cadd67e2c174b62732021-01-01T00:00:00Zhttp://dx.doi.org/10.1155/2021/7711322https://doaj.org/toc/1939-0122In order to improve the problems of low recognition of evaluation results of traditional methods, comprehensive evaluation results, low accuracy, and small number of marketing advertisements, this paper proposes a social capital impact evaluation algorithm for corporate network marketing. It analyzes the influence dimension of social capital from the three dimensions of structure, relationship, and cognition. Starting from different dimensions, by constructing an evaluation index system, calculating evaluation index weights, and designing evaluation algorithms, a complete evaluation index is obtained. Finally, the impact evaluation algorithm is designed using the analytic hierarchy process. The results show that the evaluation results of the algorithm have a high degree of recognition, the evaluation results are comprehensive and accurate, and the amount of marketing advertisements is high, indicating that the algorithm has a high application value.Yu YuHindawi-WileyarticleTechnology (General)T1-995Science (General)Q1-390ENSecurity and Communication Networks, Vol 2021 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Technology (General) T1-995 Science (General) Q1-390
spellingShingle	Technology (General) T1-995 Science (General) Q1-390 Yu Yu Research on the Evaluation Algorithm of Social Capital Influence of Enterprise Network Marketing
description	In order to improve the problems of low recognition of evaluation results of traditional methods, comprehensive evaluation results, low accuracy, and small number of marketing advertisements, this paper proposes a social capital impact evaluation algorithm for corporate network marketing. It analyzes the influence dimension of social capital from the three dimensions of structure, relationship, and cognition. Starting from different dimensions, by constructing an evaluation index system, calculating evaluation index weights, and designing evaluation algorithms, a complete evaluation index is obtained. Finally, the impact evaluation algorithm is designed using the analytic hierarchy process. The results show that the evaluation results of the algorithm have a high degree of recognition, the evaluation results are comprehensive and accurate, and the amount of marketing advertisements is high, indicating that the algorithm has a high application value.
format	article
author	Yu Yu
author_facet	Yu Yu
author_sort	Yu Yu
title	Research on the Evaluation Algorithm of Social Capital Influence of Enterprise Network Marketing
title_short	Research on the Evaluation Algorithm of Social Capital Influence of Enterprise Network Marketing
title_full	Research on the Evaluation Algorithm of Social Capital Influence of Enterprise Network Marketing
title_fullStr	Research on the Evaluation Algorithm of Social Capital Influence of Enterprise Network Marketing
title_full_unstemmed	Research on the Evaluation Algorithm of Social Capital Influence of Enterprise Network Marketing
title_sort	research on the evaluation algorithm of social capital influence of enterprise network marketing
publisher	Hindawi-Wiley
publishDate	2021
url	https://doaj.org/article/0618b27f12314e6cadd67e2c174b6273
work_keys_str_mv	AT yuyu researchontheevaluationalgorithmofsocialcapitalinfluenceofenterprisenetworkmarketing
_version_	1718443065489752064

Research on the Evaluation Algorithm of Social Capital Influence of Enterprise Network Marketing

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