Marketing analysis of the technological equipment market for the Russian logging industry

The results of the analysis of the equipment market for the logging industry in Russia are presented. A literary review of the domestic and foreign equipment markets is presented, the size of the market is estimated, its segmentation is carried out, consumer preferences are identified and characteri...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Yu. V. Astashova, I. Yu. Okolnishnikova, O. N. Gatilova
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2021
Materias:
Acceso en línea:https://doaj.org/article/061faa02cb154bbd99dda6123efb6849
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
Descripción
Sumario:The results of the analysis of the equipment market for the logging industry in Russia are presented. A literary review of the domestic and foreign equipment markets is presented, the size of the market is estimated, its segmentation is carried out, consumer preferences are identified and characterized. The assessment of the key product range for the industry is carried out, the main foreign competitors are identified and the existing barriers to the entry of domestic products into the market are analysed, as well as ways to overcome them are proposed and justified. The features of the demand for products are analysed, the possibilities of import substitution of currently used logging machines are studied and the ways of their marketing promotion are presented. The directions of further development of forest engineering and the entire forest complex of Russia based on import substitution and ensuring the economic and technological security of Russia are substantiated.