Environmental communication on ecotourism development: a case study of Subak Sembung, Bali

Ecotourism is a particular interest in tourism and often becomes the antithesis of mass tourism. Ecotourism development has several benefits: increased agricultural activities, product processing, Subak income, tourism awareness of Sapta Pesona and entrepreneurship, and recreational opportunities fo...

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Autores principales:	Rosilawati Yeni, Ariyati Sri Khairunnisa
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/06a26cc2656e4f3ea0b1461bb325229f
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id	oai:doaj.org-article:06a26cc2656e4f3ea0b1461bb325229f
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spelling	oai:doaj.org-article:06a26cc2656e4f3ea0b1461bb325229f2021-11-08T15:19:30ZEnvironmental communication on ecotourism development: a case study of Subak Sembung, Bali2267-124210.1051/e3sconf/202131604011https://doaj.org/article/06a26cc2656e4f3ea0b1461bb325229f2021-01-01T00:00:00Zhttps://www.e3s-conferences.org/articles/e3sconf/pdf/2021/92/e3sconf_iconard2021_04011.pdfhttps://doaj.org/toc/2267-1242Ecotourism is a particular interest in tourism and often becomes the antithesis of mass tourism. Ecotourism development has several benefits: increased agricultural activities, product processing, Subak income, tourism awareness of Sapta Pesona and entrepreneurship, and recreational opportunities for the community. One of the ecotourism destinations in Bali is Subak Sembung. This paper analyzed the environmental communication conducted for the communities to promote Subak Sembung, Bali, as an ecotourism destination. This study utilized a qualitative research method with a case study approach. The findings were obtained from in-depth-interviews and documentation. Environmental communication itself is a plan and strategy through the communication process and media products to support policymaking, public participation, and its implementation in the environment. The results showed that environmental communication was carried out in Subak Sembung through socializing, counseling initiated by Subak Sembung, and collaborating with the local government. The communication environment also applied Tri Hita Karana (THK) values in Subak to sustain and promote Subak as ecotourism. The THK guides human behaviors in three critical relationships in their lives: the relationship between humans (pawongan), the environment (palemahan), and with God (parahyangan). Balance and harmony in these relationships are essential to achieve sustainability.Rosilawati YeniAriyati Sri KhairunnisaEDP SciencesarticleEnvironmental sciencesGE1-350ENFRE3S Web of Conferences, Vol 316, p 04011 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	Environmental sciences GE1-350
spellingShingle	Environmental sciences GE1-350 Rosilawati Yeni Ariyati Sri Khairunnisa Environmental communication on ecotourism development: a case study of Subak Sembung, Bali
description	Ecotourism is a particular interest in tourism and often becomes the antithesis of mass tourism. Ecotourism development has several benefits: increased agricultural activities, product processing, Subak income, tourism awareness of Sapta Pesona and entrepreneurship, and recreational opportunities for the community. One of the ecotourism destinations in Bali is Subak Sembung. This paper analyzed the environmental communication conducted for the communities to promote Subak Sembung, Bali, as an ecotourism destination. This study utilized a qualitative research method with a case study approach. The findings were obtained from in-depth-interviews and documentation. Environmental communication itself is a plan and strategy through the communication process and media products to support policymaking, public participation, and its implementation in the environment. The results showed that environmental communication was carried out in Subak Sembung through socializing, counseling initiated by Subak Sembung, and collaborating with the local government. The communication environment also applied Tri Hita Karana (THK) values in Subak to sustain and promote Subak as ecotourism. The THK guides human behaviors in three critical relationships in their lives: the relationship between humans (pawongan), the environment (palemahan), and with God (parahyangan). Balance and harmony in these relationships are essential to achieve sustainability.
format	article
author	Rosilawati Yeni Ariyati Sri Khairunnisa
author_facet	Rosilawati Yeni Ariyati Sri Khairunnisa
author_sort	Rosilawati Yeni
title	Environmental communication on ecotourism development: a case study of Subak Sembung, Bali
title_short	Environmental communication on ecotourism development: a case study of Subak Sembung, Bali
title_full	Environmental communication on ecotourism development: a case study of Subak Sembung, Bali
title_fullStr	Environmental communication on ecotourism development: a case study of Subak Sembung, Bali
title_full_unstemmed	Environmental communication on ecotourism development: a case study of Subak Sembung, Bali
title_sort	environmental communication on ecotourism development: a case study of subak sembung, bali
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/06a26cc2656e4f3ea0b1461bb325229f
work_keys_str_mv	AT rosilawatiyeni environmentalcommunicationonecotourismdevelopmentacasestudyofsubaksembungbali AT ariyatisrikhairunnisa environmentalcommunicationonecotourismdevelopmentacasestudyofsubaksembungbali
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Environmental communication on ecotourism development: a case study of Subak Sembung, Bali

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