Consciously over Unconsciously Perceived Rewards Facilitate Self-face Processing: An ERP Study

Abstract Consciously and unconsciously perceived rewards are thought to modulate essential cognitive processes in different ways. However, little is known about whether and how they modulate higher-order social cognitive processes. The present ERP study aimed to investigate the effect of consciously...

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Autores principales: Youlong Zhan, Xiao Xiao, Jie Chen, Jin Li, Wei Fan, Yiping Zhong
Formato: article
Lenguaje:EN
Publicado: Nature Portfolio 2017
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Acceso en línea:https://doaj.org/article/06e3612b6fcd4344bab5083cd75315d7
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Sumario:Abstract Consciously and unconsciously perceived rewards are thought to modulate essential cognitive processes in different ways. However, little is known about whether and how they modulate higher-order social cognitive processes. The present ERP study aimed to investigate the effect of consciously and unconsciously perceived rewards on the temporal course of self-face processing. After a monetary reward (high or low) was presented either supraliminally or subliminally, participants gain this reward by rapidly and correctly judging whether the mouth shape of a probe face and a target face (self, friend, and stranger) were same. Results showed a significant three-way interaction between reward value, reward presentation type, and face type observed at the P3 component. For the supraliminal presentations, self-faces elicited larger P3 after high compared to low reward cues; however, friend-faces elicited smaller P3 and stranger-faces elicited equivalent P3 under this condition. For the subliminal presentations, self-faces still elicited larger P3 for high reward cues, whereas there were no significant P3 differences for friend-faces or stranger-faces. Together, these results suggest that consciously processed rewards have distinct advantages over unconsciously processed rewards in facilitating self-face processing by flexibly and effectively integrating reward value with self-relevance.