Avaliação de Programas de Marketing Social. Uma análise dos instrumentos utilizados para avaliação do Programa Ambientação do Governo do Estado de Minas Gerais
The aim of the paper is to analyze the tools currently used by the State Government of Minas Geraisin Brazil to evaluate the social marketing program called Ambientação facing environmental educationin public buildings. The template proposed by Meira (2010) was taken as framework. Specifically,we in...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | PT |
| Published: |
Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2015
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| Subjects: | |
| Online Access: | https://doaj.org/article/07203895addd40eabbc9e88f06c1fe1b |
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