It Keeps the Good Boy Healthy from Nose to Tail: Understanding Pet Food Attribute Preferences of US Consumers

The study provides insights for marketing managers in specialized pet supplies retailers, as well as for vets and animal welfare organizations. This study proposes a model that investigates the importance pet owners place on convenience, natural ingredients, and value and health claims as product at...

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Autores principales:	Meike Rombach, David L. Dean
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	pet food pet food involvement pet owner product attributes Veterinary medicine SF600-1100 Zoology QL1-991
Acceso en línea:	https://doaj.org/article/075c59339f5c4b97a79a905b3d8ac429
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spelling	oai:doaj.org-article:075c59339f5c4b97a79a905b3d8ac4292021-11-25T16:20:57ZIt Keeps the Good Boy Healthy from Nose to Tail: Understanding Pet Food Attribute Preferences of US Consumers10.3390/ani111133012076-2615https://doaj.org/article/075c59339f5c4b97a79a905b3d8ac4292021-11-01T00:00:00Zhttps://www.mdpi.com/2076-2615/11/11/3301https://doaj.org/toc/2076-2615The study provides insights for marketing managers in specialized pet supplies retailers, as well as for vets and animal welfare organizations. This study proposes a model that investigates the importance pet owners place on convenience, natural ingredients, and value and health claims as product attributes. For this purpose, an online survey with a sample size of 206 pet-owning US residents was conducted. Partial least squares structural equation modelling shows that pet food purchase involvement positively impacts subjective and objective knowledge about pet food. Subjective knowledge appears to be the strongest factor impacting the importance consumers place on all three attributes. This is followed by objective knowledge. Socio-demographic factors such as gender, age, income, and education appear to have a limited impact as predictors for the importance consumers place on the product attributes.Meike RombachDavid L. DeanMDPI AGarticlepet foodpet food involvementpet ownerproduct attributesVeterinary medicineSF600-1100ZoologyQL1-991ENAnimals, Vol 11, Iss 3301, p 3301 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	pet food pet food involvement pet owner product attributes Veterinary medicine SF600-1100 Zoology QL1-991
spellingShingle	pet food pet food involvement pet owner product attributes Veterinary medicine SF600-1100 Zoology QL1-991 Meike Rombach David L. Dean It Keeps the Good Boy Healthy from Nose to Tail: Understanding Pet Food Attribute Preferences of US Consumers
description	The study provides insights for marketing managers in specialized pet supplies retailers, as well as for vets and animal welfare organizations. This study proposes a model that investigates the importance pet owners place on convenience, natural ingredients, and value and health claims as product attributes. For this purpose, an online survey with a sample size of 206 pet-owning US residents was conducted. Partial least squares structural equation modelling shows that pet food purchase involvement positively impacts subjective and objective knowledge about pet food. Subjective knowledge appears to be the strongest factor impacting the importance consumers place on all three attributes. This is followed by objective knowledge. Socio-demographic factors such as gender, age, income, and education appear to have a limited impact as predictors for the importance consumers place on the product attributes.
format	article
author	Meike Rombach David L. Dean
author_facet	Meike Rombach David L. Dean
author_sort	Meike Rombach
title	It Keeps the Good Boy Healthy from Nose to Tail: Understanding Pet Food Attribute Preferences of US Consumers
title_short	It Keeps the Good Boy Healthy from Nose to Tail: Understanding Pet Food Attribute Preferences of US Consumers
title_full	It Keeps the Good Boy Healthy from Nose to Tail: Understanding Pet Food Attribute Preferences of US Consumers
title_fullStr	It Keeps the Good Boy Healthy from Nose to Tail: Understanding Pet Food Attribute Preferences of US Consumers
title_full_unstemmed	It Keeps the Good Boy Healthy from Nose to Tail: Understanding Pet Food Attribute Preferences of US Consumers
title_sort	it keeps the good boy healthy from nose to tail: understanding pet food attribute preferences of us consumers
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/075c59339f5c4b97a79a905b3d8ac429
work_keys_str_mv	AT meikerombach itkeepsthegoodboyhealthyfromnosetotailunderstandingpetfoodattributepreferencesofusconsumers AT davidldean itkeepsthegoodboyhealthyfromnosetotailunderstandingpetfoodattributepreferencesofusconsumers
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It Keeps the Good Boy Healthy from Nose to Tail: Understanding Pet Food Attribute Preferences of US Consumers

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