Adoption of Social Media Marketing for Sustainable Business Growth of SMEs in Emerging Economies: The Moderating Role of Leadership Support

Adoption of Social Media Marketing for Sustainable Business Growth of SMEs in Emerging Economies: The Moderating Role of Leadership Support

Social media marketing (SMM) plays an important role in business communication, marketing, operations, and other activities. There is a growing interest among researchers, academicians, and practitioners to understand the role of SMM in business sustainability in small and medium enterprises (SMEs)...

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Autores principales: Sheshadri Chatterjee, Ranjan Chaudhuri, Georgia Sakka, Balakrishna Grandhi, Antonino Galati, Evangelia Siachou, Demetris Vrontis
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
Materias:
social media marketing
SMEs
technology acceptance model
leadership support
perceived usefulness
perceived ease of use
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
Acceso en línea:https://doaj.org/article/07677727a64e4f0aa4b332ed09e5aa8b
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https://doaj.org/article/07677727a64e4f0aa4b332ed09e5aa8b

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