THE EFFECT OF INTERNAL MARKETING ON HAPPINESS AND LIFE SATISFACTION OF EMPLOYEES: THE INTERMEDIARY ROLE OF NEGATIVE

This study aims to identify the intermediary role of negative affectivity in the effects of internal marketing on happiness and life satisfaction of employees in organizations. Two basic hypotheses were developed. To test these hypotheses, the convenience sampling method was used with 324 white and...

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Autor principal:	Emin EMİRZA
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	internal marketing negative affectivity happiness life satisfaction Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/0797a16193f644408913ac513dce7a24
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spelling	oai:doaj.org-article:0797a16193f644408913ac513dce7a242021-11-24T09:20:41ZTHE EFFECT OF INTERNAL MARKETING ON HAPPINESS AND LIFE SATISFACTION OF EMPLOYEES: THE INTERMEDIARY ROLE OF NEGATIVE2148-416310.9761/JASSS7539https://doaj.org/article/0797a16193f644408913ac513dce7a242019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=792722467_26-Dr.%20Emin%20Emirza.pdf&key=28710https://doaj.org/toc/2148-4163This study aims to identify the intermediary role of negative affectivity in the effects of internal marketing on happiness and life satisfaction of employees in organizations. Two basic hypotheses were developed. To test these hypotheses, the convenience sampling method was used with 324 white and blue collar workers from 7 firms in Kayseri Organized Industrial Zone. It was found (a) that internal marketing has a significant positive effect both on happiness and life satisfaction of employees, (b) that there are significant positive relationships between internal marketing and happiness and life satisfaction, (c) that there are significant negative relationships between internal marketing, happiness and life satisfaction and negative affectivity, and (d) that negative affectivity has a significant partial intermediary role in the effects of internal marketing on happiness and life satisfaction.Emin EMİRZAFırat Universityarticleinternal marketingnegative affectivityhappinesslife satisfactionSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 11, Iss 67, Pp 369-387 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	internal marketing negative affectivity happiness life satisfaction Social Sciences H Social sciences (General) H1-99
spellingShingle	internal marketing negative affectivity happiness life satisfaction Social Sciences H Social sciences (General) H1-99 Emin EMİRZA THE EFFECT OF INTERNAL MARKETING ON HAPPINESS AND LIFE SATISFACTION OF EMPLOYEES: THE INTERMEDIARY ROLE OF NEGATIVE
description	This study aims to identify the intermediary role of negative affectivity in the effects of internal marketing on happiness and life satisfaction of employees in organizations. Two basic hypotheses were developed. To test these hypotheses, the convenience sampling method was used with 324 white and blue collar workers from 7 firms in Kayseri Organized Industrial Zone. It was found (a) that internal marketing has a significant positive effect both on happiness and life satisfaction of employees, (b) that there are significant positive relationships between internal marketing and happiness and life satisfaction, (c) that there are significant negative relationships between internal marketing, happiness and life satisfaction and negative affectivity, and (d) that negative affectivity has a significant partial intermediary role in the effects of internal marketing on happiness and life satisfaction.
format	article
author	Emin EMİRZA
author_facet	Emin EMİRZA
author_sort	Emin EMİRZA
title	THE EFFECT OF INTERNAL MARKETING ON HAPPINESS AND LIFE SATISFACTION OF EMPLOYEES: THE INTERMEDIARY ROLE OF NEGATIVE
title_short	THE EFFECT OF INTERNAL MARKETING ON HAPPINESS AND LIFE SATISFACTION OF EMPLOYEES: THE INTERMEDIARY ROLE OF NEGATIVE
title_full	THE EFFECT OF INTERNAL MARKETING ON HAPPINESS AND LIFE SATISFACTION OF EMPLOYEES: THE INTERMEDIARY ROLE OF NEGATIVE
title_fullStr	THE EFFECT OF INTERNAL MARKETING ON HAPPINESS AND LIFE SATISFACTION OF EMPLOYEES: THE INTERMEDIARY ROLE OF NEGATIVE
title_full_unstemmed	THE EFFECT OF INTERNAL MARKETING ON HAPPINESS AND LIFE SATISFACTION OF EMPLOYEES: THE INTERMEDIARY ROLE OF NEGATIVE
title_sort	effect of internal marketing on happiness and life satisfaction of employees: the intermediary role of negative
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/0797a16193f644408913ac513dce7a24
work_keys_str_mv	AT eminemirza theeffectofinternalmarketingonhappinessandlifesatisfactionofemployeestheintermediaryroleofnegative AT eminemirza effectofinternalmarketingonhappinessandlifesatisfactionofemployeestheintermediaryroleofnegative
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THE EFFECT OF INTERNAL MARKETING ON HAPPINESS AND LIFE SATISFACTION OF EMPLOYEES: THE INTERMEDIARY ROLE OF NEGATIVE

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