Determinants of E-commerce Adoption on Business Performance: A Study of MSMEs in Malang City, Indonesia

This study aims to identify and analyze the impact of e-commerce adoption on the performance of micro, small and medium enterprises (MSMEs). The TOE model framework is used, but the individual context is added as a criticism of the framework as an influential factor in e-commerce adoption. Six intri...

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Autores principales:	Abu Muna Almaududi Ausat, Tepi Peirisal
Formato:	article
Lenguaje:	EN ID
Publicado:	Universitas Andalas 2021
Materias:	information system Industry HD2321-4730.9
Acceso en línea:	https://doaj.org/article/07b7fa39715a4cfc86f2ea3e8e4919e6
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spelling	oai:doaj.org-article:07b7fa39715a4cfc86f2ea3e8e4919e62021-12-02T22:52:17ZDeterminants of E-commerce Adoption on Business Performance: A Study of MSMEs in Malang City, Indonesia2088-48422442-879510.25077/josi.v20.n2.p104-114.2021https://doaj.org/article/07b7fa39715a4cfc86f2ea3e8e4919e62021-11-01T00:00:00Zhttp://josi.ft.unand.ac.id/index.php/josi/article/view/532https://doaj.org/toc/2088-4842https://doaj.org/toc/2442-8795This study aims to identify and analyze the impact of e-commerce adoption on the performance of micro, small and medium enterprises (MSMEs). The TOE model framework is used, but the individual context is added as a criticism of the framework as an influential factor in e-commerce adoption. Six intriguing variables were examined with five hypotheses. The questionnaires were distributed to 191 MSMEs in the food and beverage industry using Google forms and sent via WhatsApp application in order to derive their opinions or assessments, which were used as the data collection method in this study. In this study, structural equation modeling-partial least squares (SEM-PLS) was used as an analytical tool. The results of the study show that there is a significant relationship between technology, organizations, and individuals and the variable e-commerce adoption, which is expected to have a significant impact on MSME performance. MSMEs should be better able to take advantage of the opportunities presented by the business environment to improve their performance through the use of e-commerce. As a result, MSME owners are advised to use explicit competitive strategies through various activities carried out by the functional departments of the organization, such as emphasizing their advantages or expertise. In addition, the government must continue to take steps to improve human resource skills in e-commerce through various coaching, competency, and training opportunities.Abu Muna Almaududi AusatTepi PeirisalUniversitas Andalasarticleinformation systemIndustryHD2321-4730.9ENIDJurnal Optimasi Sistem Industri, Vol 20, Iss 2, Pp 104-114 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	information system Industry HD2321-4730.9
spellingShingle	information system Industry HD2321-4730.9 Abu Muna Almaududi Ausat Tepi Peirisal Determinants of E-commerce Adoption on Business Performance: A Study of MSMEs in Malang City, Indonesia
description	This study aims to identify and analyze the impact of e-commerce adoption on the performance of micro, small and medium enterprises (MSMEs). The TOE model framework is used, but the individual context is added as a criticism of the framework as an influential factor in e-commerce adoption. Six intriguing variables were examined with five hypotheses. The questionnaires were distributed to 191 MSMEs in the food and beverage industry using Google forms and sent via WhatsApp application in order to derive their opinions or assessments, which were used as the data collection method in this study. In this study, structural equation modeling-partial least squares (SEM-PLS) was used as an analytical tool. The results of the study show that there is a significant relationship between technology, organizations, and individuals and the variable e-commerce adoption, which is expected to have a significant impact on MSME performance. MSMEs should be better able to take advantage of the opportunities presented by the business environment to improve their performance through the use of e-commerce. As a result, MSME owners are advised to use explicit competitive strategies through various activities carried out by the functional departments of the organization, such as emphasizing their advantages or expertise. In addition, the government must continue to take steps to improve human resource skills in e-commerce through various coaching, competency, and training opportunities.
format	article
author	Abu Muna Almaududi Ausat Tepi Peirisal
author_facet	Abu Muna Almaududi Ausat Tepi Peirisal
author_sort	Abu Muna Almaududi Ausat
title	Determinants of E-commerce Adoption on Business Performance: A Study of MSMEs in Malang City, Indonesia
title_short	Determinants of E-commerce Adoption on Business Performance: A Study of MSMEs in Malang City, Indonesia
title_full	Determinants of E-commerce Adoption on Business Performance: A Study of MSMEs in Malang City, Indonesia
title_fullStr	Determinants of E-commerce Adoption on Business Performance: A Study of MSMEs in Malang City, Indonesia
title_full_unstemmed	Determinants of E-commerce Adoption on Business Performance: A Study of MSMEs in Malang City, Indonesia
title_sort	determinants of e-commerce adoption on business performance: a study of msmes in malang city, indonesia
publisher	Universitas Andalas
publishDate	2021
url	https://doaj.org/article/07b7fa39715a4cfc86f2ea3e8e4919e6
work_keys_str_mv	AT abumunaalmaududiausat determinantsofecommerceadoptiononbusinessperformanceastudyofmsmesinmalangcityindonesia AT tepipeirisal determinantsofecommerceadoptiononbusinessperformanceastudyofmsmesinmalangcityindonesia
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Determinants of E-commerce Adoption on Business Performance: A Study of MSMEs in Malang City, Indonesia

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