Determinants of E-commerce Adoption on Business Performance: A Study of MSMEs in Malang City, Indonesia
This study aims to identify and analyze the impact of e-commerce adoption on the performance of micro, small and medium enterprises (MSMEs). The TOE model framework is used, but the individual context is added as a criticism of the framework as an influential factor in e-commerce adoption. Six intri...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN ID |
| Published: |
Universitas Andalas
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/07b7fa39715a4cfc86f2ea3e8e4919e6 |
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