Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank

This paper aims to examine the existence of cultural shock, differences and conflicts inside Raiffeisenbank, between personnel belonging to two national cultures (Austrian and Serbian), which could, conditionally, be regarded as representatives of ’’Western’’ and ’’Eastern’’ cultural models. The foc...

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Autor principal:	Jelena Pešić
Formato:	article
Lenguaje:	EN FR SR
Publicado:	University of Belgrade 2016
Materias:	Anthropology GN1-890
Acceso en línea:	https://doaj.org/article/0897e6676f764f0183e360747126c0b9
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id	oai:doaj.org-article:0897e6676f764f0183e360747126c0b9
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spelling	oai:doaj.org-article:0897e6676f764f0183e360747126c0b92021-12-02T00:20:40ZCultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank0353-15892334-8801https://doaj.org/article/0897e6676f764f0183e360747126c0b92016-02-01T00:00:00Zhttp://eap-iea.org/index.php/eap/article/view/306https://doaj.org/toc/0353-1589https://doaj.org/toc/2334-8801This paper aims to examine the existence of cultural shock, differences and conflicts inside Raiffeisenbank, between personnel belonging to two national cultures (Austrian and Serbian), which could, conditionally, be regarded as representatives of ’’Western’’ and ’’Eastern’’ cultural models. The focus of the research was on elements of organizational culture, such as horizontal and vertical relationships, the type of leadership, the extent of formalization of procedures and work tasks, the types of motivations for different parties, but also on certain elements of work cultures (e.g., the respect of time limits, attitude toward extended working hours, etc.). Specific focus was placed on the role of cultural mediators, whose function was to mediate in the process of adaptation by the representatives of local national culture to novelties in the organizational culture imported from the outside, but also in the process of adaptation by foreigners to the local culture. The case study comprises a short history of Raiffeisenbank, analysis of written documents, and in depth interviews with individuals who could be regarded as "typical" in the examined cultural encounters.Jelena PešićUniversity of BelgradearticleAnthropologyGN1-890ENFRSREtnoantropološki Problemi, Vol 6, Iss 1, Pp 23-55 (2016)
institution	DOAJ
collection	DOAJ
language	EN FR SR
topic	Anthropology GN1-890
spellingShingle	Anthropology GN1-890 Jelena Pešić Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank
description	This paper aims to examine the existence of cultural shock, differences and conflicts inside Raiffeisenbank, between personnel belonging to two national cultures (Austrian and Serbian), which could, conditionally, be regarded as representatives of ’’Western’’ and ’’Eastern’’ cultural models. The focus of the research was on elements of organizational culture, such as horizontal and vertical relationships, the type of leadership, the extent of formalization of procedures and work tasks, the types of motivations for different parties, but also on certain elements of work cultures (e.g., the respect of time limits, attitude toward extended working hours, etc.). Specific focus was placed on the role of cultural mediators, whose function was to mediate in the process of adaptation by the representatives of local national culture to novelties in the organizational culture imported from the outside, but also in the process of adaptation by foreigners to the local culture. The case study comprises a short history of Raiffeisenbank, analysis of written documents, and in depth interviews with individuals who could be regarded as "typical" in the examined cultural encounters.
format	article
author	Jelena Pešić
author_facet	Jelena Pešić
author_sort	Jelena Pešić
title	Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank
title_short	Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank
title_full	Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank
title_fullStr	Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank
title_full_unstemmed	Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank
title_sort	cultural encounters in the banking sector of serbia: the case of raiffeisenbank
publisher	University of Belgrade
publishDate	2016
url	https://doaj.org/article/0897e6676f764f0183e360747126c0b9
work_keys_str_mv	AT jelenapesic culturalencountersinthebankingsectorofserbiathecaseofraiffeisenbank
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Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank

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